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2709 Olive St NW

Listing Presentation

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Created for Mukesh and Sheeba Aghi

Presented by Jonathan Taylor

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Thank you for considering us to represent your exceptional property. Our team specializes in curating bespoke experiences for discerning clients like yourselves. We offer a discreet and personalized approach, designed to maximize the value of your home.


The Jonathan Taylor Group

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GET TO KNOW THE TEAM

Led by the founding and managing partner of TTR Sotheby’s International Realty, the Jonathan Taylor Group represents some of the highest-profile buyers and sellers in the metropolitan Washington, DC area. The JT Group was built upon Sotheby’s legacy of integrity, service and community leadership to become one of DC’s most sought-after luxury real estate teams. With their depth of local area knowledge, data-driven insights, innovative marketing strategies and large global network, they can find you the perfect home or buyer.

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JONATHAN TAYLOR

TTR Sotheby’s International Realty founder and Managing Partner Jonathan Taylor began his real estate career in 1984 with Dale Denton Real Estate in Georgetown. After connecting with developer Wallace Tutt in 1986, he co-founded his own firm in 1988, later joined by Michael Rankin in 1991 to form Tutt, Taylor & Rankin. In 2006, the firm became the Washington, DC affiliate of Sotheby’s International Realty and has since grown to nearly 600 agents and staff across twelve offices in the region.


Jonathan credits much of the firm’s success to remaining active as a selling broker, with notable transactions including the record-setting $20 million sale of the Patterson Mansion at 15 Dupont Circle. His business is concentrated in Northwest DC—particularly Kalorama, Mass Ave Heights, and Georgetown—where he maintains deep market expertise.


He is a member of the Sotheby’s International Realty “Brain Trust,” a select group of top-performing brokerage leaders across the global network who collaborate on strategy, share market intelligence, and help shape best practices across the brand. Under his leadership, TTR Sotheby’s International Realty is widely regarded as one of the standout firms—often considered a “darling” within the broader Sotheby’s network for its performance, market share, and influence.


Jonathan is also active in philanthropy, supporting organizations such as the Washington Kastles, the Cal Ripken, Sr. Foundation, and the Humane Alliance, including long-standing involvement with The Bark Ball. A lifelong sports enthusiast, he follows Boston teams and competes in amateur baseball tournaments, while also enjoying tennis and golf.

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REASONS WHY YOU SHOULD WORK WITH US

  • Proven Results: A consistent track record of successful sales and satisfied clients.
  • Local Expertise: In-depth knowledge of the Washington, D.C. market and its nuances.
  • Skilled Negotiation: The ability to secure the strongest terms and outcomes.
  • Strategic Marketing: Tailored campaigns that showcase your property at its best.
  • Innovative Technology: Leveraging the latest tools to give you a competitive edge.
  • Powerful Network: Direct access to a trusted circle of professionals and top agents.
  • Time & Energy Saved: A seamless process that lets you focus on what matters most.
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OUR NOTABLE SALES

These select transactions reflect our experience representing both sellers and buyers, and our ability to navigate complex negotiations on both sides of the table.


Our Proven Home Selling Process

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TTR SOTHEBY'S INTERNATIONAL REALTY - LIKE NO OTHER

Discover the unmatched benefits of partnering with TTR Sotheby's International Realty. Our brand stands as a symbol of luxury, excellence, and trust, offering you a distinct advantage in the real estate market. With a legacy of superior service and expertise, we are committed to delivering exceptional results and unparalleled experiences. Elevate your property journey with a name that resonates with history and prestige.

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PREPARING YOUR HOME FOR SALE

We recommend focusing on the following targeted, high-impact improvements prior to bringing the home to market:


  • Repainting the interior in a clean, straightforward white to neutralize the current creamy tones and align with today’s preference for a more modern, timeless palette
  • Front and rear landscaping refresh, including fresh mulch and plantings to create a crisp, well-maintained first impression
  • Selective trimming of the city trees at the front of the property to thin the canopy and improve visibility, enhancing the home’s street presence and allowing the architecture to read more clearly from the block
  • Professional window cleaning, inside and out, to maximize natural light and enhance overall presentation

The objective is to eliminate buyer questions from the moment they walk through the door. The goal is to present a fully realized, move-in-ready product—one where buyers are not immediately factoring in additional projects, decisions, or expense. The more we resolve upfront, the more confidently a buyer can engage at the highest level.


I would welcome the opportunity to go over additional enhancement ideas with you—either in person, over Zoom, or by phone—to ensure we’re aligned on how best to position the home.

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STAGING - INTERIOR PREPARATION

  • We recommend a full staging program for this home to ensure it presents as a complete, cohesive product at launch. At a minimum, we would prioritize a strong main level presentation, the primary suite, and one additional secondary room to help define functionality. The top-floor secondary bedrooms may be omitted if needed, but the lower level should receive thoughtful, creative attention to ensure it feels inviting and purposeful rather than ancillary.
  • At the high end of the market—particularly with newly renovated homes—staging plays a critical role in how buyers perceive value. Many comparable properties are utilizing Boxwood Home Staging, which represents the highest standard in terms of curation, scale, and overall presentation. Their work is exceptional, though it comes at a premium. We would be happy to procure an estimate so you can evaluate that option.
  • As a secondary approach, we frequently work with Masterpiece Staging & Design. While their inventory is more standardized, they are highly reliable and effective. After many years refining this aspect of the business, we are confident in their ability to deliver a strong, market-appropriate result.
  • The goal is to ensure the home reads as fully realized from the outset—eliminating guesswork for buyers and allowing them to connect with the space immediately.
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VIRTUAL TOUR

We use the highest-quality photography to showcase your property and carefully curate the most compelling images for the virtual tour presentation.


At present, the existing photography does not meet that standard. The images do not adequately convey the scale of the spaces, and the lighting and color balance limit the overall impact. To properly position the home, we need a more architectural approach—balanced exposures, accurate color, and intentional angles that highlight volume, flow, and proportion.


The goal is for the photography to immediately engage the viewer and communicate the true presence of the home from the first image onward.

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BROCHURE AND PRINT MATERIALS

Our custom-designed brochures are produced to the highest standard, combining refined layouts, premium paper stock, and compelling photography. They provide prospective buyers with a tangible, memorable piece that highlights the property’s key features and reinforces its value well beyond the initial showing.


In addition, we will prepare supplemental materials—both in print and digital formats—to fully detail the scope of renovations, construction quality, and material selections throughout the home. There is a level of depth here that cannot be fully conveyed within a brochure or MLS remarks alone. We want to be fully armed with this information so that buyers and their agents can clearly understand the investment, craftsmanship, and decisions behind the finished product.

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SOCIAL MEDIA PRESENCE

We have a combined following of over 75,000+ across all platforms, generating thousands of views on our content daily. This is one of our most effective marketing tools—alongside MLS exposure and direct broker-to-broker communication—ensuring maximum visibility for every property we represent.


This level of consistent, organic exposure is not easily replicated. Only a small number of agents in our market have built this kind of audience and engagement, allowing us to position properties in front of a broader and more targeted pool of buyers from the outset.

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FLOOR PLAN BY ARCDIMENSION

We use Arcdimension to create beautifully designed floor plans that buyers and agents truly value.

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PAID ADVERTISING OPPORTUNITIES

We will also evaluate targeted online and print advertising opportunities through outlets such as The Wall Street Journal, Washingtonian, The Georgetowner, and UrbanTurf to further expand exposure beyond the MLS and brokerage network. These placements allow us to reach a broader, highly qualified audience and reinforce the property’s positioning at the appropriate level.

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BROKERAGE EXPOSURE & TARGETED OUTREACH

Through our position within TTR Sotheby's International Realty, we leverage a deep network of top-performing agents and qualified buyers across Northwest Washington. In addition to full-market MLS exposure, we execute direct broker outreach—personally targeting agents and clients active in Dupont, Logan Circle, Georgetown, Kalorama, and other afluent locations in DC.


This includes curated, one-to-one communication, internal brokerage promotion, and strategic follow-up to ensure the property is not just listed, but actively seen, discussed, and shown by the agents most likely to bring the right buyer.

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MARKETING TIMELINE

Your property is unique and we know it. Our in-house marketing team works to transform a promising idea into a lucrative entity by leveraging proven marketing methods with detailed market analysis.

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AFTER AN OFFER IS ACCEPTED

Once an offer is accepted, here’s what happens next. Working closely with your agent and other people involved in the transaction will ensure a smooth and successful transaction.


Our Next Steps

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TITLE REPORT / PUBLIC RECORDS

Here is the information that is publicly available on your home.


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ANALYSIS - WHAT'S THE VALUE OF YOUR HOME?

As we consider the value of your home, we include a price-per-square-foot analysis of recent neighborhood comparables, presented in the accompanying spreadsheet. This is not a definitive pricing guide, but a framework to help guide our discussion and understand how your home positions relative to the market. We will review all supporting data together and then provide a thoughtful value range, an off-market assessment, and an MLS go-to-market strategy aligned with your goals.

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LISTING AGREEMENT AND TERMS

The Jonathan Taylor Group at TTR Sotheby’s International Realty offers to list your property for 2.5%. For an unrepresented buyer, our fee is an additional 2%.


We strongly recommend offering 2.5% to buyer agents so your listing remains competitive in the market.


TTR Sotheby’s International Realty charges a $495 administrative fee to the seller.


We request a 180-day listing commitment, with the option to extend if needed.

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Thank you for the opportunity to win your business.

Author

Jonathan Taylor

(202) 276-3344 | jtaylor@ttrsir.com

https://jtaylorgroup.com/

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