Your Guide to a Successful Home Sale — [Property Address]

E3 Realty & Home Loans is an all-in-one real estate and mortgage firm serving East and Central Contra Costa County since 2018. Our name is our mission: we Empower our team, Elevate our clients' results, and Enrich the communities we serve. When you hire E3, you don't hire one agent. You hire a team with an expert in every part of the transaction: pricing, marketing, negotiation, disclosures, lending and closing.

Your sale is led by Chris Ristau and backed by the full E3 team. You'll always know who to call, and you'll never be handed off to someone who doesn't know your home.

Chris Ristau (Team Lead)

Ryan Evanson (Co-Leader)

Ally Gibbs (Contracts & Disclosures)

Rob Menconi (Project Management)

You already trust Kelley Blue Book to tell you what a car is worth. E3 agents are Kelley Blue Book Homes Verified Agents, recognized for pricing expertise and service standards. It's one more way you can be confident the number we recommend is grounded in real data.

Homes listed by Our Team on average get into contract 2x faster and for 5% more over list price than homes sold by other agents. That comes from a customized marketing campaign that builds competition among buyers, and from agents trained to turn multiple offers into a neighborhood record sale. More buyers, stronger offers, a higher net for you.

Our best marketing is the families we've already helped. Read more reviews on Google, Zillow, Yelp and RealSatisfied.

Of these three outcomes, which matters most to you?

1. Getting the highest possible price.

2. Having a simple, smooth process.

3. Selling in your preferred time frame. They all matter, and we'll work toward all three. Your answer tells us which one breaks the tie when we make pricing, prep and offer decisions.

To protect you and avoid surprises in escrow, we'll ask a few questions up front:

1. Do you have solar? Owned, financed or leased?

2. Are you in an HOA? Any pending litigation or dues increases?

3. Any past, pending or threatened lawsuits, liens, notices of default or violations?

4. Are you current on your mortgage, taxes and insurance?

5. Have you been in forbearance, or used a PACE or HERO program?

6. What liens remain on the property? Each one can affect your timeline, your net or your disclosures. It's far better to know now.

Four steps, start to finish:

1. Assessment & plan — we learn your goals and timing, research the market, walk the home with you and build a custom strategy.

2. Prepare & market — cleaning, staging, photos and video, a Coming Soon campaign, disclosures and qualified showings.

3. Offer & escrow — we review and negotiate every offer, then manage inspections, appraisal, lending and title on the contract timeline.

4. Close & move — final walk-through, signing, keys, and we stay your resource long after closing.

This step is where we talk openly about your home: the features buyers will love and the areas that need attention. You'll tell us what drew you to the home in the first place, which shapes how we market it. We'll also factor any improvements into the pricing strategy, so every dollar you spend has a purpose.

Pricing your home correctly on day one is the single most important decision in the sale. A home priced right draws the most buyers in the first two weeks, when interest is highest. A home priced too high sits, collects price reductions and sells for less. We base our recommendation on five factors: market conditions, location, condition, age and improvements.

We'll prepare a preliminary CMA using active, pending and recently sold homes near you, adjusted for differences in size, condition, location and timing. You'll see a realistic price range and the data behind it, not a Zillow estimate or a gut feel.

From a fresh coat of paint to a full refresh, our team helps you make low-cost improvements that return more than they cost. We'll recommend what to fix, what to leave and what to simply disclose. Where it makes sense, we can coordinate the work and be reimbursed at closing.

Every E3 Listing gets options for the Full Package:

• Professional HDR photography and full video with drone

• Matterport 3D tour plus 2D and 3D floor plans

• Custom single-property website

• Folded cardstock brochures and Just Listed postcards

• Designer staging

• Coming Soon campaign and broker/agent network outreach

• Social media and paid advertising

• Sign post with riders, Bluetooth lockbox with CBS code

Before your home hits the MLS, we introduce it to agents and buyers across the Bay Area by email, phone, social media and your property website. Buyers save it and wait for launch day, so it debuts with built-up demand. We can launch in under 24 hours or wait until you're ready, and we can consolidate showings into one or two days that work for you.

Your listing syndicates to Zillow, Realtor.com, Redfin, Trulia and hundreds of partner sites. With agent-branded listings, buyer inquiries come straight to us, not to an agent who'd rather show them a different home. About 90% of buyers start online, so this is where your sale is won.

Our open houses are boosted by online promotion, hosted only by licensed and trained E3 agents, and followed by same-day feedback: how many groups came through and what they said. Many double as donation drives for the Ticket to Dream Foundation.

You choose the level of service that fits your home, your timeline and your goals. Every package includes full representation and negotiation, and each one builds on the one before it.

• 1.5% Essentials — pricing strategy and CMA, professional photography, MLS and syndication to Zillow, Realtor.com and Redfin, sign and lockbox, digital disclosures, showing scheduling and feedback, offer negotiation, and escrow management through closing.

• 2.0% Marketing Plus — adds a pre-marketing prep plan, 2D floor plan and square footage, drone photography, a printed brochure, a custom property website, hosted open houses, and Coming Soon marketing if desired.

• 2.5% Signature — adds a 3D Matterport tour and floor plan, targeted Facebook, Instagram and email campaigns, short social videos, professional cleaning before photos, a custom showing protocol, and a weekly marketing and activity report.

• 3.0% Signature + Staging — adds full-service staging (est. $5,000 value), twilight photography, a full-length YouTube tour, and paid Google and YouTube ads.

• 3.5% Full Service — adds pre-listing inspections (est. $1,500), a custom property and community video with drone (est. $1,000), neighborhood postcards (est. $500), expanded paid search, and project management of repairs, vendors and move-out.

What you cover: painting and touch-ups, any repairs you choose to make, landscaping, moving costs, and staging or pre-listing inspections if they aren't part of your package. We'll talk through which updates are worth it at our walkthrough. Listing-side fee only: buyer's broker compensation isn't included, is negotiable and not required, and is agreed in writing only if you choose to offer it. Commissions are not fixed by law and are negotiable between seller and broker.

Listing with E3 means a team approach, professional staging and photography, Matterport and floor plans, a lifestyle video, a custom website, high-end printed brochures, a Coming Soon campaign, certified negotiation experience and consistent communication. Many listings get a solo agent, phone-quality photos, a one-page flyer and inconsistent follow-up. The difference shows in the final price.

Ticket to Dream E3 partners with the Ticket to Dream Foundation to give local foster children the essentials, experiences and support they need to thrive. A portion of every transaction goes back to that mission. When you sell with E3, you're part of it.

Buying your next home too? Our in-house lending team can pre-approve you, structure a bridge or HELOC option, and coordinate both closings so your sale and purchase line up. One team, both sides of your move.

1. Talk about Goals

2. Meet for the walkthrough and pricing review.

3. Sign the listing agreement and receive your Seller Portal.

4. Prep, stage and launch.

Questions before we meet? Call or text me anytime at 510-299-6202