Let me get straight to the point - I know this is your biggest question. This comparative market analysis factors in recent closed sales in close proximity and similar features, as well as off-market sales, active/pending inventory, and online estimates. Pricing is very nuanced and subjective - more art than science at times. We make it as scientific as possible to determine the range range, but much depends on timing and factors outside our control. We don't set the price and wait, we actively pursue feedback, carefully consider the activity in the first week, and adapt with the market. Here's a 5 min discussion on what's in the report: https://www.loom.com/share/5e41abb2e69345688083aa2a4a735db5

It's helpful to consider what other homes are available to buyers in this price range. Here are a few homes in the area with comparable features between 1 and 1.2 million. Click the image to watch the video.

Here is a potential timeline to prepare, market, list, and sell your home. assuming no major holdups. This is an aggressive timeline that requires a lot of things going right. In the video link here I discuss the timeline further.

https://www.loom.com/share/b8409e5b32904c0ca01a8b89b57305db

Here is my standard list of services- as a Holy Cross family I would love to serve you at a reduced rate of 2.5%, and I will also cover all the media, the Zillow Showcase to help boost listing visibility, and a home and pest inspection prior to listing. I also included the estimated payout based on the other transaction fees and your loan balance. Video Walkthrough here:https://www.loom.com/share/e9f6e99e697047fbbc492145cef13725

This is a sample of what the listing agreement would look like and we would sign before getting started. I would walk you through all the elements and answer all your questions before moving forward.

Here is our listing strategy from start to finish. With this you will know what to expect through the entire process.

Here is an example of a Showcase Listing. In addition to the additional features that can make your home stand out, Zillow prioritizes your home's placement in search and map results, which in my opinion is the biggest benefit for you. Like we discussed, it's not wildly different, just a higher tier service they sell and I include this in my services.

The AI staging feature is very cool, worth checking out!

With 15 years of real estate investing experience, I understand the complexities, surprises, and emotions involved in buying and selling a home. Having a trusted advisor makes all the difference. I offer quick responses, calm under pressure, and steady guidance through every challenge of your transaction. As part of the Larson Real Estate Team, you will also have access to the expertise of a high-performance group specializing in buyer and seller services, ensuring clear, thorough communication every step of the way. My goal is to help you make decisions with clarity and confidence.

I’m a Cal Poly grad and former mechanical engineer, and long time real estate investor. I’ve called Pleasure Point home for more than a decade, where I live with my beautiful wife, three young kids, and our sweet but crazy labradoodle. Outside of real estate, I’m active in our church and CrossFit communities, and enjoy mountain biking, surfing, and flying. I love the life we’ve built here and love to help others do the same.

We are The Larson Team, and we proudly represent eXp Realty, one of the largest and most innovative real estate brokerages in the industry. With over 20 years of combined experience, our team brings a wealth of knowledge and expertise to the luxury real estate market.

Our extensive backgrounds in real estate equip us with unique insights and strategies to effectively market and sell high-end properties. We are committed to providing our clients with exceptional service and results, ensuring a smooth and successful experience throughout the entire process.

Thank you for considering us to represent your exceptional property. We look forward to the opportunity to work with you!

With offices in Los Gatos, Santa Cruz, and Carmel, we are strategically positioned to serve clients across the entire Bay Area and Monterey Bay region. Our broad presence allows us to connect with a wide network of buyers, sellers, and industry professionals—expanding your property’s visibility and maximizing opportunities.

Discover the unparalleled success story of our top-ranked real estate team in Northern California. With over $2 Billion in total sales and having assisted more than 3,000 families, our team boasts an impressive 700+ five-star reviews. Explore how we've achieved the #1 ranking in the region, driven by our commitment to excellence and customer satisfaction, as part of the distinguished Zillow Flex program.

The Larson Real Estate Team stands as the most trusted and reliable name in our market, earning the confidence and satisfaction of countless clients. Our exceptional service and dedication are reflected in the overwhelming number of 5-star reviews we have received, surpassing any other real estate team in the area. 

Enhance your property's appeal by joining the exclusive Zillow Showcase network, where only a select few sellers can stand out with premium features. Enjoy increased visibility, attract more potential buyers, and set your listing apart in the market. The Zillow Showcase is designed to offer unique benefits to less than 10% of listings, ensuring your property remains a top contender.