PR & COMMS RFP TEMPLATE
Thank you for your interest in partnering with us.
This RFP outlines our communications goals, expectations, and evaluation criteria to guide your proposal.
We’re seeking a strategic PR and communications partner who can shape clear narratives, manage reputation, and drive meaningful visibility across earned and owned channels.
Please review the attached briefs for full details and submit your best proposal.
SCOPE OF WORK
This document outlines our communications objectives, key messages, target audiences, and priority channels. Vendors should review this carefully to ensure proposed strategies align with our brand voice, positioning goals, and media landscape.
* Upload PR & Communications Scope Brief
DELIVERABLES
This file details the deliverables expected throughout the engagement, which may include media strategy, press materials, thought leadership, crisis communications support, and reporting standards.
* Upload Sample Deliverables & Reporting Guidelines.
BUDGET
This document provides budget parameters and pricing preferences to help vendors submit proposals that are both competitive and feasible. We welcome transparent pricing models aligned with scope, outcomes, and ongoing support.
* Upload Budget Guidelines & Pricing Structures.
EVALUATION CRITERIA
This scoring framework outlines how proposals will be evaluated and weighted to ensure a transparent and objective selection process.
* Upload Proposal Scoring Matrix.
TIMELINE
This timeline summarizes key RFP milestones, onboarding expectations, and anticipated engagement phases. Vendors should confirm availability and note any potential scheduling considerations.
* Upload RFP & Communications Timeline.
VENDOR REQUIREMENTS
This checklist outlines the minimum qualifications and requirements vendors must meet to be eligible for consideration. This may include relevant PR experience, media relationships, case studies, and compliance requirements.
* Upload Vendor Qualification Checklist.
We value clear communication, strategic alignment, and trusted partnership.
Vendors are encouraged to propose thoughtful, proactive approaches that align with our goals while adhering to the structure of this RFP.