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TEMPLATE - Listing Presentation UP
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Kelly Gaida

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Quick Introduction

Meet the Pemberton Homes Team

We have assembled the finest real estate group to provide the highest level of service and create the best results for YOU. We have a team of over 30 agents working to sell your home for the most amount of money possible!

Get to know Parker Pemberton

I am the owner and lead listing agent at Pemberton Homes, one of Minnesota's top real estate teams. I am the primary contact for all our listings and Tony is the listing agent in charge of day to day ops and communication. Together, we are able to serve you at the highest level and will be able to get you the absolute best results. in 2021, we have sold 120 homes for over 45 million in sales volume. Our listing process is unique and aggressive to get you the best results. I am excited to share my vision for your listing! I was born and raised into a real estate family. From a young age I would see my Father preparing for appointments and would drive around with him looking at different homes in different neighborhoods. Subliminally I was learning about the business before I knew I'd even enter the real estate business. 10 years ago I decided to join Dad in the family business and 5 years ago we started Pemberton Homes, which has grown into premier real estate team in the metro area serving all 7 counties. I run the team, have grown it to where it is today, and am the lead listing agent, working directly with my clients to find creative ways to win. My staff works behind the scenes to provide a higher level of service for you, but you will be directly working with me throughout the entire sale. My philosophy is simple, my clients are my NorthStar and every decision I make comes down to whether or not it will be better for my clients. Through each of my successful closings I've been able to grow my business through referrals to where it is today-without referrals and my reputation, I wouldn't be where I am today. My name is on the front of the company and I take that very seriously. In the last 5 years, my team and I have sold over 1,200 properties and we rank in the top 10 most productive real estate teams by homes sold in Minnesota. My accolades include: - Top 10 real estate team in MN for homes sold - President's Club performer (Top 50 individual agent in MN), - Top 1% of the 1% real estate team in the entire country - Zillow Advisory Board Member 2017-2020 - One of the top reviewed teams on Zillow.com - Dad to Harrison (2) and Husband to Kathy

Online Reviews

My business is built by referrals, and referrals are impossible unless I knock it out of the park for my clients not only from a performance standpoint but by providing outstanding customer service. Anybody is able to review me online and I work with this in mind. You will never get less than 100% with me. Here's what people are saying about me online. I'm also happy to provide you with client references for your review.

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Buy Before You Sell!

Every real estate market poses unique obstacles for those considering a move. Our current market makes selling a no-brainer, but finding your next home can be a challenge. Many homeowners are concerned that they will have to move twince if they don't find their next home quickly enough. With the Knock Home Swap Program, you can remove those fears. Find your new home first, move in, then sell your old home! It is as easy as getting pre-approved for any other mortgage. Ask me to find out more!

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Square Footage Consideration

Cost per foot is one of the many metrics into determining your value. From the tax records and conversations we've had we can estimate the square footage to be pretty close, but this is something we will hire a professional to measure before making our final adjustments prior to going on the market. This is something we include at no expense to you.

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What's Happening in the Market

2021 started off hot in Chaska with interest rates dropping below 3% driving buyers to the marketplace while COVID and other factors have kept inventory lower than we've ever seen it!

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2021 MSP

Citywide the Twin Cities is seeing a very healthy marketplace and especially advantageous for sellers. We'll explain in more detail how this will benefit you!

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Pricing: Comparative Market Analysis

No two homes are identical, which is why choosing a sales price or offer price for a home can be challenging. That’s where the comparable market analysis, or CMA, can be useful. We plan to go over this in detail with you.

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Raven- Off-Market Sales Strategy

Minnesota eXp Realty agents have access to an exclusive off-market network of listings and buyers. It works in a similar way as a dating app and allows agents to immediately match their buyers to listings before they ever hit the market. That means your home could sell significantly faster at higher level of convince. We qualify each buyer before coming through your home to avoid wasting your time and effort to prepare your home for showings.

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Sales Performance

We take our performance seriously and every client's results can make or break our reputation. If I represent you, I will fight tooth and nail for your best interests and will use industry relationships to expose your home to the largest audience and my sales experience to advise you and your best interests. We are a small army, an army you want on your side.

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Our Operations Team

I am backed by a dedicated team of real estate professionals, bringing the quality of my work to an unparalleled level. My full-service team ensures a seamless experience from start to finish, and beyond. Our staff includes: - Former real estate attorney (Liz) -Operations Manager (Liz) - Sales Leader (Holly) - Listing coordinator (Michelle) - Transaction coordinators (Kristin, CJ, and Kylie) - Marketing coordinators (Hannah and Kaitlyn) - Inside Sales Agents and Client Concierges (Brit, James, Naomi, and Joe) Having my handpicked staff allows me to study the market and focus on helping my sellers. Real estate agents have to wear a lot of hats but I've leveraged myself to focus on the most important activities- helping my clients and being there when you need me. I am fortunate to have this amazing staff that helps me operate at a high level and be there for my clients when needed 24/7.

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Marketing Your Property

We spare no details and take no shortcuts when marketing your property. We work with the finest photographers, videographers, and ensure your property is marketed properly from the start. This is out top priority...because we only get one shot at making the best first impression. In addition to professional photography and video, we provide high-quality listing flyers highlighting all of the best parts of your home. We utilize social media, portal sites (Zillow, Trulia, Realtor.com), and Google ads to ensure your property is seen by the highest amount of buyers possible.

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Staging your Property

I spent considerable time in our walk-through evaluating the pros and cons of your home in the eyes of potential buyers. Since the home isn't yet completed it's important to visualize the property to the best of my ability. From the spec sheet you sent I was able to get a good idea of what the finished product will look like. You have south facing lakeshore with huge south facing windows so I believe the property will show really well. I would plan to stage the property with furniture both inside and outside, including the deck areas and yard to fully showcase the beauty of a south facing lakefront property. My job is to sell the lifestyle of Lake Minnetonka so committing to a 30-60 day staging budget will be necessary as staged homes are far more saleable than vacant empty homes. Everything from photography to in person showings will be improved by staging the property.

The Best Photographers in Real Estate

We work with the finest photographers and videographers available in the marketplace. Marketing listings starts with the internet and we must ensure it's the best of the best to catch the attention of home shoppers in less than 2 seconds. In addition to fantastic photos, our photographers will also create an accurate 2D floor plan and 3D home tour for your home to showcase on all platforms.

Videography

We include videography and property highlight videos for every property over $500,000 in price. Our goal is to sell the homeshoppers on the "lifestyle" and videos like these help buyers truly see what it's like to live in your property.

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Importance of Disclosure

Whenever you have an owner occupied or owner-investment flip it's important to disclose everything about the property that you have actual knowledge of. I recommend saving all work order, receipts, and working plans to transfer to the new buyer at closing. This will limit your risk and provide the buyer full transparency.

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Pre-List Inspection

I recommend getting the home inspected once the remodel is complete. This will allow us to provide all prospective buyers the report and address any necessary items needed to be completed prior to listing. In all, buyers will be more serious and you'll have less issues.

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Walk-Through Property Assessment

Since I haven't walked through your home yet I will wait to fully analyze your home and make my recommendations tailored to your needs and goals. A walk through property assessment will be critical to creating a rock solid plan.

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Final Recommendations

Come to an agreement on a listing schedule. When will the property be completed? When can we begin the marketing process? This will give you a deadline to work towards. Once completed, let the stagers get to work. Set your price. Offer to show the property off market once completed, but prior to listing. This can be a 30 day window when we are completed our photography and prep work. We do not want to show the property prior to completion of prepping your listing because buyers will have a hard time seeing the completed product and we may lose those buyers entirely due to showing it too early. Make the best first impression possible 👍🏼

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The Seller's Road Map

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