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Listing Presentation 855 Folsom # 915
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Jill Brotman

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Hi (Client)- It was great to see your face today on our call. I am honored and delighted to help you with the sale of your loft at YBL. In this presentation you will find a draft of the listing agreement as well as some samples of our marketing along with other resources.

Get to Know Jill Bro

Through her personal experiences buying and selling her own homes, Jill was inspired to become the type of real estate professional she wishes she’d had: a trusted partner who actively listens and cares about her clients’ dreams, a proactive professional who seeks solutions that fit their needs, and a knowledgeable resource that empowers clients throughout their real estate journey...

See what clients say about working with Michelle!

Meet our Team at Bay Real Estate Group

Get to know our entire team of professionals that would work on the sale of your home. We have a team of agents that work with us. We have a member of my team whom speaks Spanish and another member who speaks Mandarin and Taiwanese. We can promote your listing on the new "Coming Soon Feature" on the MLS , TAN, Aalto and our Workplace community of agents. We are also delighted to share that Bay Real Estate Group has been ranked in the 2020 Wall Street Journal and REAL Trends America's Best list, which recognizes the top 1.5% of teams and individuals in the US. Our team represented over $95,000,000 in sales in 2020.

Get to Know Side - our broker of record.

We are backed by a dedicated team of real estate professionals, bringing the quality of my work to an unparalleled level. My full-service team ensures a seamless experience from start to finish, and beyond.

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Your experience with Bay Real Estate Group

A WORD FROM OUR FOUNDER You’re about to sell a property in one of the most competitive real estate markets in the world, so having an experienced and well-connected real estate agent isn’t just helpful, it’s essential. Bay Real Estate Group is the team you’ve been looking for. We provide deep insights on current buyer demands, offer access to an exclusive network of top agents and the buyers they represent, and leverage top technology tools to promote your listing. We also create Floor Plans and FAQs as take home information for each of our listings. This formula sets the stage for our team to negotiate the optimal final sale price on your behalf, ensuring that you get the very best return on your real estate investment.

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How your home appears in the public record.

This report is pulled from the tax record. Tax record shows your home at 838 sq. ft. At the end of this PDF is also the grant deed. Please keep me posted on the quick claim deed to take your son off title. You mentioned Michael Yip on our call. Please let us know who you would like to open a pre-escrow with. I am open to using whomever you would like for the pre-escrow.

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What's the Value of My Home?

Online calculators that I reviewed today show a range between $926,271(Redfin) and $864,000 (Zillow). These numbers bounce around and don't take into account that your unit is top floor, has a skylight and has a deck. Based on this your loft is probably worth around the list price of $989,000. Possibly more. The market will tell us. My suggestion is to put the unit on as a "coming soon" this Thursday so we could start showing it next weekend. Showings now as a "coming soon" would be through private appointments. If we get to "active" after staging and carpet replacement we will host open houses and Tuesday Broker Tours.

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What else is on the market and "coming soon"

This is what is currently "coming soon", active and sold comps for 2 bedrooms in South Beach, Yerba Buena and SOMA

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What is the 1 bedroom market doing?

I also pulled 1 bedroom comps in South Beach, Yerba Buena and SOMA since your buyer is probably a 1 bedroom buyer that will see the value in your unit and all that it has to offer.

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DRAFT Listing Agreement

This is a draft listing agreement at $989,000. Sit with that and let me know how you feel about that. I feel that is a good number to come on as a "coming soon". We would of course hope to get more but it is going to really depend on what else comes on and the buyers out there at the moment. You will see I have checked the boxes for the HOA documents and I also suggest a home inspection now that the building is aging and since you have not lived in the unit. I also mention that I will give your son a 30% referral since he is a licensed agent. You will see a document regarding "Additional Agent Acknowledgement". William Crum - my operations manager assists me with bringing our listings to market and will assist with some showings and other tasks when I am not available. William is fabulous and we have worked together for years. He will need access Monday to the Keytrak to let in a stager and he can start getting you some carpet estimates to replace the carpet on the stairs and the loft.

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Possible 1031 Exchange?

I suggest speaking with your CPA regarding the tax implications and the fact that your son is currently on title. I have not added him to the listing agreement since you mentioned you are in the process of taking him off. If you opt to do an exchange or want to have the flexibility to do so, we would include this form in the disclosures and let buyers know you may be doing an exchange. Here is the contact information for an exchange facilitator many of our clients have used. Leonard Spoto Principal Asset Exchange Company Tel: (877) 471-1031 Email: Leonard@ax1031.com

Sample Website

Here is a sample of a website that we will build for your home. We create single property websites with floorplans, 360 tour and video to best showcase your home.

www.644oakstreet.com/

This is a sample of a 360 Tour. We would provide this as well.

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Covid 19 Guide

We would follow all Covid 19 Guidelines for showings. Open houses are now allowed. Showings would be a combination of private appointments, open houses and broker tours. We would recommend asking all visitors to wear a mask.

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QR Codes are the NEW Property Statement!

We create QR codes for all of our listings that flow to the specific property website for our listings. We would build a QR code rider for the signage so people walking by could simply point their camera to the signage banner to learn more about the listing. We would also have the QR codes in sign holders in a few locations within the home for showings.

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PPE! We have you covered!

Our team will provide the PPE required for showings. We will supply booties, gloves, masks, hand sanitizers and wipes. We also have them organized in elegant black cloth bins for a clean presentation at your home. These are not required at this time but we still provide them in case guests will feel more comfortable touring with these tools.

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BAY REG - Seller Protection Plan

Our team purchases these for all of our listings and buyer represented sales. This is the plan that I spoke about if you would like to ask an attorney some questions regarding your sellers disclosures as you prepare your seller's disclosures.

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Kindest regards, - Jill

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