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Selling 136 Farnham with the BREL Team
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Lisa Bednarski

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Jisuh - such a pleasure seeing your lovely home yesterday afternoon. As promised, I've refined the Comparative Market Analysis (it is embedded below) and prepared an overview of how the BREL team could help you get to top dollar for the sale of your home.

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Comparative Market Analysis

I’ve refined the Comparative Market Analysis for the home. Keep in mind that prices are fluid and subject to market conditions so this analysis may need to be updated. I'm confident that with the right staging and marketing we will get top market value for your home.

Marketing Plan | Truth: Marketing Matters

Our marketing is one of the top reasons Sellers hire us. Here's a link to our complete approach to real estate Marketing.

Your Home Online

Stunning photography. 3D interactive tour or video. Engaging, professional marketing copy. Floor plans. A neighbourhood infographic. All standard and included with BREL. Every property we market is featured as a listing on our website, which reaches more than 3500 people a day including international reach. Our listings consistently get more views on our own website than on Realtor.ca - a claim no other brokerage or realtor can likely make!) Here's a sample of what a BREL listing looks like online.

3D Walk-through Renderings

We create a total virtual experience for your home, so interested buyers can experience it from the comfort of their own--whether that's from the other side of the world or around the corner. That means every listing includes 3-D renderings you can walk through, recorded video walk-throughs specifically for buyer agents, floor plans and more.

Virtual Agent Showing package

Revamped agent-direct marketing, including Just Listed + virtual-first showing packages to arm Buyer agents with all the information they need to sell your home to their clients...BEFORE they step foot inside. Virtual Agent Showing packages sent to every agent with a buyer interested in your home, arming them with the tools and information they need to "sell" your home to their clients. See a sample here.

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We don't stop with MLS

We send detailed Just Listed emails to a targeted collection of the most productive Realtors in Toronto. Promotion on Google, Facebook, Instagram, TikTok, Craigslist, Kijiji, syndication to 10,000+ websites and more. Wherever your buyer is online, we find them.

Results. Wonder if our marketing works?

More money in your pocket. Faster, smoother sales. A reputation for integrity we guard fiercely.

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Commission | Everyone's Favourite Conversation

I've spoken to the BREL team leaders and because you are doing both a buy and a sell, we would provide our Gold package (5%) for our Silver commission (4.5%) including a full home stage. Our all-inclusive price covers pretty much everything--including things the average agent couldn't possibly do on their own. A detailed list of exactly what we include can be found in the Selling with BREL book at the bottom of this presentation.

BREL Systems & Communication

Once we’ve decided to move forward, we have a simple onboarding process which includes a detailed listing plan (via shared Google Doc) to make sure you know exactly what's happening and when, in real time. Once we’re live on the MLS, you’ll get a summary of all our marketing activities and a weekly snapshot of activity.

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What’s Next?

Just give us the green light. We'll take care of the rest. Once you give us the go-ahead, here's what would happen next: 1. We work together to suss out a timeline that makes the most sense for everyone. 2. Our staging team comes through and starts a plan 3. I'll send over paperwork and a workback schedule of where to start first

Selling with BREL

Still want more info? Here is an overview of our entire selling process. See pages 21-22 for a detailed breakdown of our financial commitment and what we will pay for as part of our Gold (5%) service. In addition, I will also pay for some front and back landscaping (let's think of it as exterior staging), exterior window washing and our video will include drone footage of the home and the neighbourhood. Our results--and our reviews--speak for themselves.

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Look forward to hearing about next steps!

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