1 Bristol Court #102

Our Strategy: Generate Demand

By debuting your home with “Coming Soon” on the MLS we engage the brokerage community early. This lets us gauge interest and refine pricing before launch, setting the stage for a stronger and faster sale.

"Coming Soon" Period | Controlled Scarcity to Stimulate Demand

·       Private broker previews with top agents

·       Pricing feedback gathered without

accumulating days on market

·       Early interest identified before the full

launch

Price Positioning

We have some initial insight into pricing based on current marketing and sales activity on Yerba Buena Island. Of particular relevance is Home #206, which has recently been reduced by $301,000 to $1,499,000 through a year-end pricing incentive. Home #206 has been offered on the open market twice, most recently for 148 days, with its latest “special price” reduction occurring on October 15, 2026. At last check, the developer had not reported any meaningful buyer activity, even at the reduced price.

Given these market conditions, we believe your home would need to be positioned sufficiently below Home #206's current asking price to generate interest and create a compelling value proposition for prospective buyers.

We will continue to monitor Home #206's pricing, activity, and ultimate sales outcome as we prepare your

property for market. This will help us refine our pricing strategy based on the most current market intelligence.

Based on our preliminary assessment, a pricing adjustment would be needed to account for view

differentials, floor level, and light. We will revisit the amount of this adjustment as we finalize our recommended listing price.

Goals

·       Generate strong buyer interest and a sense of urgency.

·       Minimize days on market through strategic pricing and targeted exposure.

·       Reduce the likelihood of subsequent price reductions.

·       Maximize the property's market value within an optimal sales timeframe.

Positioning

Given the current perceived objections to Yerba Buena Island

·       Dependence on the Bay Bridge for vehicle

access.

·       Concerns about bridge traffic, particularly during commute periods.

·       Limited ability to walk to restaurants, grocery stores, coffee shops, and everyday services.

·       Perception that getting into San Francisco

requires more planning than living in an established neighborhood.

·       Limited parking

Position -- YBI as a peaceful residential retreat with access to San Francisco an ideally suited as a luxury

pied-a-terre, second home, or lifestyle investment.

Marketing Focus:

·       Christie's National and International Brokerage Network

·       Targeted Digital Advertising

·       Luxury Editorial and Property Exposure

·       Work w/Strategic Partnerships

·       High-Quality Lifestyle storytelling

We are the exclusive brokerage for Christie's, the oldest auction house in the world. Christie's International Real Estate in Northern California has a presence in San Francisco, Marin, Wine Country, Santa Clara, and Oakland counties, our 17 offices and 580 agents achieve over $5 billion in annual sales. Access to this network of agents both locally and nationally will be imperative for the sale of your home.

Our team's marketing strategy is designed to maximize exposure, build momentum, and attract highly qualified buyers through a layered, high-touch approach. The property is amplified through prominent placement across our branded websites, including lvslrealestate.com and christiesrealestate.com ensuring strong organic visibility, search presence, and consistent exposure across multiple buyer touchpoints. We also feature your home across our branded social media channels on Instagram & facebook (@lvslrealestateteam/@christiesrealestatesereno), and TikTok (@lvsl.re)

In addition to our digital marketing efforts, the home will be showcased through a comprehensive, multi-channel campaign that includes:

• High-quality, professionally produced photography and videography that highlight the property’s standout features and lifestyle appeal.

• Weekly open houses, creating consistent in-person opportunities for buyers to experience the property firsthand and build an emotional connection.

• Weekly eBlasts distributed to our exclusive buyer database of 3,000+ contacts, cultivated through months of targeted Meta and Google PPC campaigns.

• Customized Property Website

  • (Ex. https://401harrison18g.com/)

• Top Agent Network: Strategic exposure to a curated network of top-producing real estate professionals and their qualified buyer clients.

• Compass Private Exclusives: Through Compass, we can leverage the brokerage’s private listing network to introduce the property to qualified buyers and agents before it reaches the public market, creating an opportunity to build early interest and gauge demand.

• Exposure across the Christie’s Sereno agent network, reaching top-producing agents locally and globally

• MLS syndication, ensuring broad distribution across major third-party real estate platforms such as Zillow and Redfin

• Sponsored social media campaigns, strategically targeted to reach active and qualified buyers beyond our organic audience

Together, these channels work in concert to create sustained visibility, generate competitive interest, and position your home strongly in the market.

LVSL (Love Smart Living) is a San Francisco–based Real Estate Team rooted in strategy, design, and community. We believe real estate is more than a transaction — it’s about how and where people choose to live, invest, and build their lives. Our team blends deep local knowledge with modern marketing and thoughtful guidance, helping clients navigate everything from new development to resale with clarity and confidence. We lead with data, but we move with heart — building authentic relationships and delivering experiences that feel personal, seamless, and aligned. At LVSL, we’re drawn to homes with history, neighborhoods with soul, and people who value intentional living.

For more than four decades, Lynn has built a distinguished career leading the marketing, sales strategy, operations, and successful execution of some of San Francisco’s and the greater Bay Area’s most complex residential real estate projects. Her experience spans a diverse range of asset types, including mixed-use developments, historic adaptive reuse projects, condominium communities, master-planned neighborhoods, commercial spaces, and developer representation.

Throughout her career, Lynn has partnered with developers, ownership groups, architects, marketing and public relations firms, sales teams, consultants, lenders, title companies, and municipal agencies to successfully bring projects from initial vision and positioning through market launch, sales execution, and completion. This comprehensive understanding of the real estate development lifecycle allows her to approach every project with a strategic perspective, combining market insight, operational expertise, and a deep understanding of what drives value.

Lynn is known for her ability to identify the unique opportunities within each property, develop compelling market strategies, and execute thoughtful campaigns that connect with buyers and investors. Her approach blends strategic positioning, targeted outreach, relationship building, and disciplined execution to achieve successful outcomes for her clients.

Beyond traditional sales and marketing, Lynn brings a nuanced understanding of development, investment potential, and market dynamics. Her ability to navigate complex transactions, collaborate across disciplines, and create meaningful strategies has made her a trusted advisor to developers, owners, and clients throughout the Bay Area.

Nick went straight into real estate after graduating from the University of San Francisco. His undergraduate years were a deep dive into the city he calls his first love. He interned as a legislative aide at San Francisco City Hall, served on the board of the nonprofit Groceries for Seniors, taught yoga on and off campus, and led tourists on 11-mile guided bike tours through the city's 117 neighborhoods. Each role brought him closer to San Francisco and the people who call it home.

Real estate was the natural next step, a way to bring together what he loves doing most: being a trusted guide through complex life decisions, building relationships with clients who inevitably become friends, and sharing insight into one of the greatest cities in the world.

At the core of Nick's approach is a belief that real estate is about more than transactions; it is about understanding people, building trust, and helping clients navigate some of the most important decisions of their lives.

"We had a wonderful experience working with Nick and Lynn. They were knowledgeable, responsive, and made the entire home-buying process smooth and stress-free. Nick’s energy, Lynn’s wealth of knowledge, and both of their professionalism and dedication gave us confidence every step of the way. We truly enjoyed working with them and highly recommend them to anyone looking to buy or sell a home!" -- Sean

"Lynn and team were wonderful when we purchased our home. Easy to work with, communicative and sometimes even acting as therapist when things got scary for us. Thank you so much - we are so happy in our new home!" - Derek & Simon

"Lynn and Nick are great to work with! They are patient, diligent, and persistent! I highly recommend them to help you sell your property!" -- Laurie

"Lynn and Nick made everything go so smoothly for us, especially given the complication of us going out of town at key moments! I'm sure they did so much in the background that we never even knew about. We will highly highly recommend them to any friends of ours!" -- Hana

"I cannot recommend Lynn and Nicholas highly enough. They guided me through a complicated trust sale and were exceptional every step of the way.

From helping prepare the house for sale to coordinating all the details needed to get it market-ready, they made what could have been an overwhelming process feel manageable. Their expertise, organization, and attention to detail were invaluable. When we encountered a complicated offer situation, Lynn and Nicholas provided thoughtful advice, clear communication, and steady guidance. They took the time to explain every option, advocate for my interests, and help me make informed decisions with confidence. Most importantly, their strategic approach and negotiation skills helped us achieve an outstanding result and the best possible price for the property. Throughout the entire process, I always felt supported, informed, and cared for. If you’re looking for a real estate team that is knowledgeable, responsive, trustworthy, and truly committed to their clients, I would highly recommend Lynn and Nicholas." -- Barbara