Chris Imel | Buyer Marketing Portfolio

Chris Imel is a Florida REALTOR® with The Hiller Group, brokered by eXp Realty, serving home sellers, buyers, investors, military families, and relocating clients throughout the Florida Panhandle and Emerald Coast.

Based in Niceville, Florida, Chris works throughout Northwest Florida, including Niceville, Destin, Fort Walton Beach, Mary Esther, Crestview, Freeport, Navarre, Santa Rosa Beach, 30A, and surrounding communities.

While Chris assists clients with both buying and selling real estate, marketing homes for sale has become a defining focus of his business.

IMEL = I Market Every Listing.

For Chris, that is more than a tagline. It represents his approach to selling real estate.

Every property has a different story, a different likely buyer, and different competition. Rather than relying solely on the MLS and major real estate websites to find a buyer, Chris believes each listing deserves an individual marketing strategy.

That starts with understanding the property and identifying the buyers most likely to want it. From there, Chris focuses on competitive positioning, professional presentation and photography, digital exposure, social media, video marketing, agent-to-agent outreach, buyer targeting, market feedback, and consistent communication with the seller.

Throughout the listing, Chris monitors buyer activity and competing properties so the marketing strategy can evolve with the market rather than simply placing a sign in the yard and waiting.

Chris brings more than 18 years of hospitality and business management experience to real estate. That background shaped his emphasis on customer service, communication, problem-solving, and creating an experience clients feel confident recommending to others.

Originally from Indiana, Chris and his wife, Liz, made the move to Florida and now call Niceville home. That experience also gives Chris a personal understanding of the questions and decisions involved in relocating to Northwest Florida.

Today, Chris works with a wide range of real estate clients, including local homeowners preparing to sell, military families relocating to or from the Eglin Air Force Base and Hurlburt Field area, buyers moving to Florida, second-home and vacation-home buyers, and real estate investors exploring opportunities along the Emerald Coast.

As a member of The Hiller Group, Chris combines his personal approach and property-specific marketing with the experience, technology, resources, and reach of one of the established real estate teams serving Florida's Emerald Coast and Panhandle.

Before real estate, Chris also served his community as a volunteer firefighter and first responder. Service remains an important part of how he approaches his business today.

Whether you're preparing to sell a home in Niceville, marketing a vacation property in Destin, relocating to the Florida Panhandle, or simply trying to understand your options in the current real estate market, Chris believes the process should begin with straightforward information, clear communication, and a strategy built around your goals.

Chris Imel, REALTOR®

The Hiller Group | eXp Realty

IMEL = I Market Every Listing.

His clients say it best. When choosing the right agent, it's important to see what others are saying about them and the experience they had. Check it out!

I am backed by a dedicated team of real estate professionals, bringing the quality of my work to an unparalleled level. My full-service team ensures a seamless experience from start to finish, and beyond.

Buyer consultations are crucial as they provide us with an opportunity to understand your specific needs and preferences. This helps us to create a foundation for a well-informed and successful home-buying journey together.

Educational content, task lists, budgeting tools, property searches, connection to your agent via chat, contact information to our trusted vendors - all neatly organized and easy to keep track of in 1 place!

In Florida, the homebuying process involves finding a real estate agent, getting pre-approved for a mortgage, searching for homes, making an offer, and closing the deal after a home inspection.

Specific steps may vary based on the transaction and Florida's requirements.

Joining our Elite Program for homebuyers ensures you get everything you need, right at your finger tips. You will never feel alone in this journey with our team by your side. or something.

Ask us how to become an Elite Partner with our team!

If you are not happy with the home you purchase within 12 months of the date you close, we will sell it for free!

The aim of this document is to assist both Buyers and Sellers in comprehending commonly used terms and concepts involved in the acquisition of residential real estate.

This is our home search site that is updated every 15 minutes with the latest properties for sale. This way our clients are always on top of the market! Feel free to search and save listings.

When submitting an offer, there are three main contingencies to consider. Take a moment to read through - we will discuss each one so that you can make an informed decision when submitting an offer on a home.

The purpose of the disclosure is to provide the buyer with information about the condition of the property that they may not be able to observe during a typical property viewing.

The disclosure typically includes information about the property's condition, any known defects or issues, and any repairs or renovations that have been made. This information may include things like the age and condition of the roof, plumbing, and electrical systems, any past or present pest infestations, and any water or mold damage. The disclosure may also include information about any environmental hazards or zoning issues that could affect the property.

This way, the buyer gets a complete picture of the property they are considering purchasing, so they can make an informed decision about whether or not to proceed with the transaction.

Here is a sample of the contract paperwork we will need to fill out when making offers in Florida.

It is important to understand what title insurance is, and why it's important in a real estate transaction. Check out the Bradley Title website to learn more about title insurance.

Once your offer on a home or other real property has been accepted by the seller, your transaction is then placed into "escrow."

Watch this video that describes what "escrow" is and how it applies to your transaction. 

Click here to see all of our 1,600+ home sales!

580+ 5 star reviews

Do you read reviews before buying important purchases? That is just part of the world we live in today. If you review your Amazon purchases, I'm sure you'll agree that it is even more important to look at the reviews of the Realtor you choose to represent you. We have compiled a list for you of the most recent reviews for your attention.

We like to think outside the box. We go the extra mile & make every effort to give you benefits other teams won't concern themselves with.

Our clients love having access to a 16-ft moving truck for LIFE! To put in a truck request, head on over to HillerLendsATruck.com

These are a few trusted providers that we recommend should you require their services. There are tabs at the bottom which organize the spreadsheet by vendor category.

All agents will need to use a buyer representation agreement to show a buyer properties.

This representation agreement outlines what our professional services and fees are, and I will work hard to negotiate this fee on your behalf. 

This is our extensive guide created specifically for our buyers. Please use this guide as a reference throughout the buying process. Feel free to download it if you prefer. Enjoy!

If you would like to check out what Chris and the Hiller Group Team can do to help you sell your home, please click here!