Loren Ouren I Home Value Report
What Is A CMA?
A Comparative Market Analysis (CMA) is a tool used to determine a home's market value by comparing it to similar properties in the same neighborhood or price range. It includes data such as home type, size, condition, number of bedrooms and baths, and other relevant features. The CMA is generated using property information from a real estate agent's multiple listing service (MLS), which includes public and proprietary data, such as tax rolls and recent sales. While a CMA provides a current snapshot of the market, it is not always completely accurate due to the constantly changing nature of real estate, such as new listings or price adjustments. Therefore, CMAs should be used as a reference alongside the advice of a real estate professional.
Map of Comparable Homes
Market Duration - AVG 11 days if priced appropriately
Pricing Above Market Value
Pricing a home above market value may attract a buyer willing to pay a premium, potentially setting a new benchmark for the neighborhood. However, this strategy often leads to longer time on the market, limited interest, and even expired listings as buyers and agents avoid overpriced homes. In today’s online market, an inflated price can cause the home to be overlooked by serious buyers. Additionally, if a buyer is found, the home may not appraise at the higher price, leading to financing issues and a failed sale. This is often the least profitable strategy, especially during the slower winter season when buyer activity is lower, making it harder to find the right buyer.
Pricing At Market Value
Pricing a home at market value is often the best strategy in a slower winter season, as it ensures your home is competitively priced and attracts serious buyers. It increases online exposure by placing the property in the right price range, drawing buyers who can afford it. It also motivates buyer’s agents to show the property and ensures a smoother appraisal process, avoiding delays in securing financing. However, while it can lead to a fair transaction, there’s a risk of leaving money on the table if priced too conservatively. Additionally, it may not create as much urgency as lower-priced homes, potentially leading to fewer offers or a longer time on the market.
Pricing Below Market Value
Pricing a home below market value during the slower winter season can create urgency and competition among buyers, often driving the final sale price above the asking price. This strategy can lead to a quicker sale by generating more interest, similar to an auction environment. It’s important to consult with a real estate agent to determine if this approach suits your market.



