Week 1 // PRESENTATION: Optimizing Instagram Profile
Let's dive into Instagram basics: mastering profile setup and optimization. Let's write a compelling bio, strategically positioning you for discoverability. Learn how to make a standout first impression and set the stage for successful Instagram marketing.
Week 1 // SLIDES: Optimizing Instagram Profile
Let's dive into Instagram basics: mastering profile setup and optimization. Let's write a compelling bio, strategically positioning you for discoverability. Learn how to make a standout first impression and set the stage for successful Instagram marketing.
Week 2 // PRESENTATION: Your Client Avatar
Marketing 101 = when you market to everyone, you market to no one. So let's dive into your IDEAL CLIENT. This presentation will help you create a Buyer Avatar so you can craft a really compelling message to the people you really wanna work with!
Week 2 // SLIDES: Your Client Avatar
Marketing 101 = when you market to everyone, you market to no one. So let's dive into your IDEAL CLIENT. This presentation will help you create a Buyer Avatar so you can craft a really compelling message to the people you really wanna work with!
Week 3 // PRESENTATION: What To Post
Batching up post ideas, saving b-roll, and hacking Google to find out EXACTLY what your local buyers + homeowners are searching for about buying and selling. We'll also help you create an effortless Carousel post to get you started on Instagram.
Week 3 // SLIDES: What To Post
Batching up post ideas, saving b-roll, and hacking Google to find out EXACTLY what your local buyers + homeowners are searching for about buying and selling. We'll also help you create an effortless Carousel post to get you started on Instagram.
Week 4 // PRESENTATION: Content Planning
LET'S GET ORGANIZED 🗓️✍️ We share our Google Sheets Content Planner to keep you on track. Batch your content every Sunday for the week ahead to connect with your audience + HAVE THE MOST IMPACT. This week's workshop = a pinned About Me post.
Week 4 // SLIDES: Content Planning
LET'S GET ORGANIZED 🗓️✍️ We share our Google Sheets Content Planner to keep you on track. Batch your content every Sunday for the week ahead to connect with your audience + HAVE THE MOST IMPACT. This week's workshop = a pinned About Me post.
Week 5 // SLIDES: Reels That Thrive
Have you ever opened the Reels creator and wondered what the HECK are all those icons? What about trying to find Trending Audio (or you may be wondering WHAT is Trending Audio and why do I need it?!). There's a lot that goes into optimizing an Instagram Reel, and we break it down here.
Week 6 // SLIDES: Social Media Listing Megaphone
Broadcasting your listing on social media platforms is more important than ever.
Week 7 // SLIDES: Telling Client Stories
A photo of your clients with a "We Said Yes To The Address" sign doesn’t invoke emotion, and nor does a JUST SOLD template post. “Happy closing day!” isn’t enough context to make your followers feel something. Instead, we need to learn to tell a compelling story to prompt your audience to take action.
Week 8 // PRESENTATION: Asking For Engagement
Why do we care about engagement from other users on Instagram? The more engagement you get (i.e. people interacting with your content), the more favorably you look in the eyes of the Instagram Algorithm. So lets talk about how we can 'hack' it!
Week 8 // SLIDES: Asking For Engagement
Why do we care about engagement from other users on Instagram? The more engagement you get (i.e. people interacting with your content), the more favorably you look in the eyes of the Instagram Algorithm. So lets talk about how we can 'hack' it!
