
Hi Richard,
My number one goal as your listing agent is to get you, the seller, the highest possible NET proceeds from your sale. My second goal is to create an experience and outcome that you will always remember and appreciate, so much so that you’ll feel confident referring me to your friends and neighbors when they make their next move.
Communication and positivity are two of my biggest strengths in real estate, and they work. I’d love the opportunity to show you firsthand when you’re ready.
RECOMMENDED LIST PRICE: $875,000 (TENTATIVE)
Based on the current market conditions, recent comparable sales in your neighborhood, and the overall condition and features of your home, my preliminary recommendation would be to list at approximately $875,000.
Your home's excellent upkeep, updated kitchen, and beautifully designed backyard featuring a pool, fire pit, and built-in BBQ are all desirable features that help differentiate it from competing properties.
My goal is to position your home competitively while maximizing its value, generating strong buyer interest, and ultimately putting the most money in your pocket.
MY MARKETING STRATEGY
I also provide an in-depth, modern marketing plan designed to give your home maximum exposure and attract the right buyers. This includes:
• Targeted Social Media Campaigns: Across Facebook and Instagram to reach active buyers where they spend their time.
• Paid Google Advertising: Campaigns created specifically for your property to capture buyers actively searching for homes in your area.
• Premium Zillow Exposure: Utilizing Zillow Showcase and my online marketing presence to give your home enhanced visibility and presentation.
• Professional Photography, Drone & Video: High-quality photography, aerial drone imagery, and cinematic video tours to showcase your home's best features and surrounding area.
• Immersive 3D Walkthroughs: Allowing buyers to virtually explore your property anytime, from anywhere in the world.
• Custom Property Marketing: A dedicated property website and professionally designed marketing materials highlighting your home's most desirable features.
You'll also find in this presentation helpful market-based insights and examples of how I've marketed and sold past listings using these same strategies. My approach has helped me successfully close 46 homes in 2025 alone.
My job is to make selling your home as stress-free, strategic, and profitable as possible. I believe your property has some excellent features that we can capitalize on with the right presentation, exposure, and pricing strategy.
I look forward to the opportunity to work with you.
Anthony Lauria
Listing Specialist | Abundance Real Estate
Best Of Zillow | Redfin Partner Agent | Realtor.com Preferred Agent | 5- Star Realtor
951.239.5460
Anthony@AnthonyLauriaRealEstate.com
#02065044, #01885684
Comparables
Seller Services
Zillow Showcase
Zillow Showcase:
Premium Marketing That Helps Your Home Stand Out
✓ Premium placement in Zillow search results
✓ AI-powered listing presentation
✓ Interactive floor plans & immersive virtual tours
✓ Featured in Zillow email campaigns to active buyers
✓ Highlights your home's best features room by room
Proven Results
• 79% more listing views
• 76% more saves
• 91% more shares
• Average of 2% higher sale price than comparable non-Showcase listings*
My Goal
Create more exposure, attract more qualified buyers, generate more showings, and maximize your home's

Zillow Showcase Example
Showcase Results
Over 150 FIVE ⭐️ Zillow & Online Reviews
Additional Advertisements!
It is very important to me, that my sellers know that I have skin in the game as well. I come out of my own pocket to pay for additional advertisements on Facebook, Google, Youtube, & more for my listings. We do this to ensure that there is not a platform that your home is not being seen on or accessible to. I have been very fortunate to actually partner with one of Walmart's old marketing director to help the back end on targeting.
Additional Ad Results
Digital Video Marketing For Home Sale 🎥
View this video of this amazing property.
21605 Via Liago, Lake Matthews, CA - Drone Flythrough
View this video of this amazing property.
21605 Via Liago, Lake Matthews, CA - Full Video
View this video of this amazing property.
Digital Video Marketing For Home Sale 🎥
Increasing online visibility and highlighting features of your home!
Digital Video Marketing For Home Sale 🎥
Increasing online visibility and highlighting features of your home! Displayed on Facebook, Instagram and Youtube.
Digital Video Marketing For Home Sale 🎥
Increasing online visibility and highlighting features of your home!
Virtual Reality Tour
Virtual reality is one of the most innovative ways to market your home and catch a consumers eye. Virtual Reality is something I include with all of my listings.
Professional Photography 📸
Increasing online visablity and highlighting features of your home!
Real Estate Marketing Flyers
Reaching a broader audience! Flyers can help you engage with a wider audience and identify your customer base. Expanding your network as we distribute flyers to people outside of your area to reach new potential buyers.
Open House & Marketing
Open House Check-List
Coming Soon
Marketing Strategy

Just A Call Away (951) 239-5460