Lennar Development

We are otto, a design & branding studio inspired by an artist, renaissance thinker, printer, professor, and grandfather. Adding a modern twist, we curate timeless designs to elevate your brand and creatively tell your story.

We’ve discovered a profound LOVE for Homes—more than mere objects, they’re the keepers of cherished memories, shared stories, and whispered secrets.

We view design as more than just aesthetics; it's a tool to articulate perspectives and artistically convey your home’s narrative. Capture the lifestyle of the home, show how one would live here on their best day. 

We move beyond mere metrics, delving into its character and essence. If your home holds a captivating story, we'd love to tell it. 

We're story tellers. We seamlessly combine design with strategic thinking to create impactful, curated, limited collections that resonate with diverse audiences. View your custom proposal now below.

What to Capture for Video Content

• Both vertical and horizontal if possible
• Detail shots of the listing (the best of the best parts of the listing, don't just show it all) 
• Think LIFESTYLE — how would someone live in this lisitng. If possible, have Chris or friends be in the shots, show movement, placing flowers, sipping coffee, etc. 
• Short clips are best, I can then splice together for small social REELS
• Capture city life around the Development, people on the street, outside at a cafe, biking, cars, etc. 
• Capture the essence of the listing and surroundings, give someone a sense of what it would be like to live here on their best day.

Sample Video—

Part 1 — selling the lifestyle, not just the home.

https://www.instagram.com/reel/CwfqVwhsY7p/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA= =  

Part 2 of same video — but shows with a large amount of content, we can mix the video for social different ways. Can use for future listings in the same development.

https://www.instagram.com/reel/Cw516cFOh0F/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== 

Similar to the video, capture the lifestyle, think of the listing photos as if you were featured in Architectural Digest, show only the best of the best. 

• Both vertical and horizontal if possible
• Detail shots of the listing (the best of the best parts of the listing, don't just show it all) 
• Think LIFESTYLE — how would someone live in this lisitng. If possible, show blurred movment of someone placing flowers, walking the hall, standing on the balcony
• Capture city life around the Development, people on the street, outside at a cafe, biking, cars, etc. 
• Capture the essence of the listing and surroundings, give someone a sense of what it would be like to live here on their best day.