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A SMARTER WAY TO SELL YOUR HOME

Clear guidance. Thoughtful strategy. Backed by REMAX.

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Luxury Real Estate Marketing

A Strategic Marketing Plan for Exceptional Homes

Thank you for considering me to represent your home.


Selling a home is a big decision. It affects your finances, your family, and what comes next. My job is to make this feel clear, structured, and well thought out—so you can move forward with confidence, not pressure.


This page walks you through how I work, what you can expect, and how the strength of REMAX supports your sale from start to finish.


Aimee Wyrick Stone


/ / / MEET YOUR ADVISOR / / /

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Meet AIMEE Wyrick Stone


As a self-driven successful entrepreneur for over 20 years in the Atlanta and national markets, I have developed the skills to manage important existing relationships and develop new opportunities. I am the owner of Awards, Inc. a promotional products company that implements and manages hundreds of domestic and global promotions and incentive/recognition programs to companies of all sizes and in all vertical markets including Home Depot, Sunrise Senior Living, Workout Anytime, QT, Orpheus Brewing and more. My extensive background includes developing a consistent corporate brand through promotional products, building the recognition strategy, creating and executing a complete program strategy.


As a Georgia native business owner, I have established ten’s of thousands of contacts which has opened the opportunity to one of my real passions of working in real estate. With my strong individual relationships, I can put my insider knowledge to work and find unique properties in your neighborhood of choice. I’m a caring and compassionate person who cares about my buyers, sellers, and investors. I understand the importance of detailed personalized service while developing a measurable return on investment. I'm a member of NAMAR, Northeast Atlanta Metro Association of Realtors.


When not leading the corporate charge, I can be found in Atlanta, Georgia enjoying time with my family.

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More Than a Real Estate Company

A marketing Company That Sells Real Estate.


At RE/MAX TRU, we don't simply place your home in the MLS and wait for buyers to find it.


Every luxury property receives a customized marketing strategy designed to maximize exposure, create demand, and position your home to achieve the highest possible market value.


From strategic pricing and professional marketing to skilled negotiation and exceptional communication, every step is intentional.


Our objective is simple:

Deliver the strongest possible result for every client we represent.

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Why Work With Aimee


✔️ Calm, professional guidance

✔️ Clear communication, start to finish

✔️ Deep knowledge of the local market

✔️ Strategic pricing & marketing

✔️ Trusted REMAX-backed results

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Why Hire a RE/MAX TRU Agent

When you hire RE/MAX TRU, you aren't hiring one REALTOR®.


You're hiring an entire organization committed to the successful sale of your home.


All that includes:


• Professional Marketing Department

• Transaction Coordination

• Administrative Support

• Experienced Leadership

• Advanced Technology

• Digital Marketing

• Contract Management

• Client Communication

• Professional Negotiation


/ / / THE TRU LUXURY MARKETING EXPERIENCE/ / /

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Marketing That Moves Homes

Marketing is tailored to the property. Depending on what fits best, this may include professional photography, video, MLS + remax.com exposure, social and digital campaigns, print pieces, open houses, and targeted outreach. I’ll recommend the right mix—and share performance and feedback as we go.

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Our Luxury Marketing Strategy

Extraordinary Homes Deserve Extraordinary Marketing.


Our Luxury Marketing Strategy

Every luxury home deserves more than a sign in the yard.


Your property will receive:


• Professional Photography

• Cinematic Video

• Drone Photography

• Dedicated Property Website

• Luxury Print Materials

• Paid Social Media Advertising

• Google Exposure

• Email Marketing

• Reverse Prospecting

• Broker Networking

• Regional Marketing

• Ongoing Marketing Adjustments

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Cinematic Video & Drone

Luxury buyers expect more than photographs.

Professional video allows buyers to experience your property before ever stepping inside.

Drone photography highlights:


• Waterfront

• Dock

• Acreage

• Estate Setting

• Outdoor Living

• Community

• Surrounding Lifestyle

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Digital Marketing

Today's buyers are online.

Your property will be professionally promoted through:


Facebook

Instagram

YouTube

Google

Luxury Real Estate Websites

RE/MAX Platforms

Paid Digital Advertising

Email Marketing


Every campaign is designed to reach qualified buyers—not simply generate views.

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Global Exposure Through RE/MAX

When your home is listed with RE/MAX TRU, its exposure extends far beyond the local MLS.

Your property is automatically distributed across an extensive network of real estate websites and marketing platforms.


Include graphics showing:


• RE/MAX.com

• Agent Websites

• Office Websites

• Major Real Estate Portals

• Listing Promotion Tools

• CRM Marketing Systems

• International RE/MAX Websites

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Our Strategy from Launch to Close


This is our roadmap from ‘ready’ to ‘sold’—prep milestones, launch day, showing strategy, offer timing, and negotiation plan. We’ll review what’s working each week and make smart adjustments fast, so we keep momentum and protect your price.


/ / / POWERED BY REMAX / / /

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The REMAX Advantage

When you work with me, you’re not just getting one agent... you’re backed by a brand buyers recognize and take seriously.


In a high-stakes decision like a home purchase, trust matters. A familiar, credible brokerage name can reduce hesitation, increase confidence, and help your listing feel “safe” to pursue—especially for buyers relocating or shopping from a distance.


Then I bring the strategy and execution: sharp pricing, strong presentation, and steady negotiation so your home is positioned to earn attention and convert it into real offers.

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What That Means for Your Home


Here’s what you get with me and REMAX behind your sale:

  • Trusted representation - REMAX agents have been voted #1 most trusted in the U.S. year after year
  • Experience that shows up in results - REMAX agents average more sales than other agents in large brokerages, which means sharper judgment and stronger networks
  • Modern tools that elevate your listing - marketing & tech that helps us move faster and market smarter
  • A global network - REMAX spans 110+ countries, expanding reach and referral power
  • A community-first mindset - REMAX agents are known for giving back, including long-running support for Children’s Miracle Network Hospitals
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Proven Sales & Experience


Experience matters—especially when it comes to positioning, timing, and negotiation. Here are some of the homes I’ve represented and sold. They offer a look at how listings are prepared, marketed, and guided through to a successful close.

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Your Guide to Selling with Confidence


This guide walks through the entire selling journey at a high level—timing, key decisions, and what happens when. It’s here so you can understand the ‘why’ behind each step before we tailor the plan to your home.

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Your Home Selling Checklist


Here's a clear game plan before we list. This checklist breaks the process into simple phases—pre-list prep, repairs, cleaning/staging, curb appeal, marketing, negotiation, and closing—so nothing gets missed. We'll use it as a guide, and I’ll tell you what matters most for your home (and what we can skip).

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Getting Your Home Ready to Sell


Getting your home ready to sell doesn’t have to feel overwhelming. This article covers the practical prep that makes the biggest difference—repairs that matter, simple upgrades, and presentation details buyers notice fast. I’ll help you prioritize what’s worth doing, what’s optional, and what we should skip based on your timeline.

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Preparing for a Strong First Impression


First impressions sell showings. I’ll recommend staging and presentation tweaks that help buyers connect quickly—furniture layout, lighting, styling, and simple updates that photograph well. Additionally, here are 10 Expert Tips for Staging Your Home to Sell. 

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From Offer to Closing


Once we accept an offer, the focus shifts to execution. I’ll coordinate timelines, inspections, contingencies, and communication with all parties involved—keeping things on track through escrow and all the way to closing. You’ll receive clear updates throughout, so there are no surprises.


💡 Curious about closing costs?

Learn more about seller fees here  


/ / / GETTING READY TO LIST / / /

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Property Records & Disclosures

Early review of property records and disclosures helps ensure accuracy and avoid delays once we’re on the market. I’ll let you know what’s needed and walk through anything that requires attention.

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Pricing With Precision

Pricing is where we set the tone for everything that follows. So I don’t just 'pick a number', I build a pricing strategy. I’ll prepare a Comparative Market Analysis (CMA) using recent sold homes, active competition, buyer behavior, and what’s happening right now in your neighborhood. Then I’ll walk you through the data, explain the options, and recommend a range that positions your home to attract strong demand without leaving money on the table.

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Today’s Commission Conversation


Commission expectations look different than they did a few years ago, and the paperwork around representation is more defined than before. MLS also no longer displays buyer-agent compensation offers.


What that means for you: we’ll be deliberate about how we position your listing, how we respond to buyer requests, and what options we consider as offers come in. I’ll walk you through the scenarios in plain English and document everything clearly and compliantly—so nothing feels unclear later.

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The Listing Agreement


This sample listing agreement outlines how we’ll work together. It covers pricing, marketing authorization, timelines, and responsibilities so expectations are aligned before we begin. When we meet, I’ll review it with you step by step and answer any questions along the way.


/ / / WHY SELLERS PUT THEIR TRUST IN ME / / /

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Giving Back Through Every Sale


I believe real estate is about more than just transactions... it’s about community. That's why RE/MAX TRU is proud to donate $25 of every transaction to the Kaitlyn Dixon Scholarship at Bethlehem Christian Academy. This school is where Kaitlyn Dixon, the beloved daughter of one of our builders (Joe & Kym Dixon of Expo Homes) went to school. Kaitlyn passed away in 2019 due to a heart condition and she is dearly missed.


The Dixon family is near and dear to our hearts here at RE/MAX TRU & The Tamra Wade Team!


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Thank you for taking the time to review this presentation.


Whether you’re ready to sell now or just beginning to plan, I’m here to answer questions, offer perspective, and help you move forward with confidence.


AIMEE WYRICK STONE

tel:770-851-1291

AWyrick@remaxtru.com


REMAXTRU.COM

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