970 Lawton St, San Francisco, CA 94122

At our core, we’re dedicated to providing a higher standard of real estate service for clients. Whether you’re a property owner, investor, or buyer, our dedicated team brings decades of local expertise, industry knowledge, and a personal approach to every transaction, ensuring that you feel supported and informed throughout the process. Our team tailors each strategy to your unique needs, focusing on integrity, innovation, and open communication. With a commitment to building lasting relationships, we’re here to help you realize your real estate goals while delivering a seamless and positive experience.

Enhancing your home's value begins with appealing exteriors and interiors. I collaborate with top designers to suggest budget-friendly updates that showcase your home's features. You have one chance to make a great first impression, and that impression should boost your home's value.

Some things from our last visit include, but are not limited to:

• Leak repairs noted from South wall of garage
• Backyard clean up and fence repair and to assess current situation 
• Have contractors look through the existing electrical to see if any existing knob and tube and to ground the outlets
• Changing out various light fixtures
• Cosmetic Kitchen Upgrades (depends on client's budget)
• Cosmetic Bathroom Upgardes (depends on client's budget)
• Possibility of Primary Ensuite but depends on client's budget

Professional staging transforms a property, creating an inviting and appealing atmosphere that helps buyers emotionally connect with the space. By carefully arranging furniture, artwork, and decor, staging highlights a home’s best features, enhances its functionality, and showcases its potential for various living arrangements. This can be especially impactful in rooms with white walls or minimal design, adding warmth, charm, and personality that make each area feel welcoming and lived-in.

Staging also allows buyers to visualize how they might use the space, making it easier for them to imagine their own lives unfolding there. Additionally, homes that are staged typically photograph better, drawing more interest online and increasing foot traffic at showings. Studies show that professional staged homes in competitive markets like San Francisco sell faster and at a higher price (up to 15-20%) than those without staging, making it a worthwhile investment for sellers looking to make a strong first impression.

Since buyers first preview listings online, it is vital to set forth the best quality photos of your home to attract them. I work with only highly experienced real estate photographers to capture the essence of your home. We also do Aerial Photography, Twilight Photos, and Professional Videos to be able to share these beautiful work of art into life. 

With the global real estate market seeing a rise in affluent and high net worth buyers both domestic and international that are relocating to San Francisco. Offering a 3D virtual tour is invaluable in showcasing properties to those unable to visit in person. A 3D tour allows prospective buyers to explore the home at their own pace, experiencing the layout and spatial flow as if they were physically there. This interactive experience helps them form a genuine connection with the property, visualizing how it aligns with their needs and lifestyle, which traditional photos alone cannot provide.

The 3D tour provides an accurate, immersive experience that builds confidence in the property’s features and value. Not only does this widen the pool of potential buyers, but it also gives sellers a competitive edge by offering the convenience and clarity that today’s digital world demands. 3D virtual tours are especially effective for high-value homes, where understanding layout and flow is crucial, and for homes with unique features or design elements that benefit from a thorough, on-demand exploration.

We include listing videos as an essential part of our marketing strategy because they give each property a unique, compelling voice and provide a memorable, immersive experience that showcases the best aspects of the home. By using videos, we go beyond static photos and descriptions, allowing buyers to truly understand the home’s layout, character, and special features in a way that resonates on an emotional level. This approach enables us to highlight high-quality finishes, architectural details, or outdoor spaces that might otherwise go unnoticed, making the listing more memorable and impactful.

We provide this benefit because we know that in a competitive market, a well-produced video can make a lasting impression and set a property apart from others. Listing videos are easily shareable, increasing the home’s exposure on social media and across listing platforms, reaching a larger audience, including out-of-area buyers who may not be able to visit in person right away. By delivering this enhanced marketing tool, we help create a stronger buyer connection, often leading to faster sales and higher offers, ultimately maximizing our clients’ returns.

Great presentation is the first critical step in preparing your home for a successful sale. The way your property is marketed will ultimately determine how quickly it sells and whether it reaches its highest potential price. That’s where we excel.

We go beyond the basics by crafting a custom website for your property, designing stunning flyers, and producing high-quality, customized property videos to capture every unique feature. Your listing is then advertised across multiple platforms to reach the broadest possible audience, from social media ads that tap into digital visibility, to local print distributions that capture attention within the community, to our extensive network that connects with a wide pool of buyers. With this comprehensive marketing strategy, your home can be seen by potential buyers from anywhere.

Additionally, we are part of an exclusive network of top agents, where we regularly showcase listings that match the needs of a large pool of motivated affluent and higher net worth buyers these agents represent. This valuable network enables your property to gain direct exposure to serious buyers and stands as a powerful advantage in achieving the best possible outcome for your sale.

Explore the strategic blueprint for effectively launching and managing real estate listings with KeyOpp. This calendar encompasses a holistic approach, including market analysis, agreement finalization, team introduction, listing design preparation, property repairs and maintenance, staging, marketing collateral development, pre-inspections, and a series of promotional events like open houses and broker tours. With a focus on preparation and targeted marketing, it aims to maximize property visibility and attract potential buyers.

Your time is valuable, so our first step is to create a timeline that will work with your schedule. Attached is an example timeline that we would build out based on the needs of your property.

To officially start the process, we’ll need a signed listing agreement. This agreement formalizes our partnership and outlines our responsibilities, marketing strategies, and timelines, ensuring that both parties have a clear understanding of the goals and terms. By reviewing this document together, we can address any questions or clarify details, providing full transparency and peace of mind as we begin our work.

Once approved, we’ll send the agreement via DocuSign for easy, secure digital signatures, allowing you to complete this step from anywhere. 

This foundational step gives us the framework to move forward with confidence, focusing on a successful listing and sale of your property.

We’re honored to have guided so many clients toward achieving their real estate dreams. This is our passion, our drive, and our commitment—to keep delivering exceptional results, one home at a time.

"There is only 1 quality that matters at the end of the day with your agent - do you trust them with your life? And that is why we chose to work with Melanie Leung - we trust her. Having sold several homes for our family over the last decade, we knew that we had to turn to Melanie to handle our last sale.

Melanie is the kind of agent who doesn't force her suggestions onto you. She will lay out all the possible options for you to consider, and empower you to feel confident about the decision.

She went above and beyond when it came to making sure every single detail came together to make our sale. She's also very ethical - always thinking through the buyer's POV and the sellers POV.

And you know you're working with the best agent when they can leverage their own construction remodeling network. For example, finding contractors right now can be impossible and that can make or break your sale. Melanie removed that roadblock by finding one of her contractors to come all the way out to our location. If it wasn't for that, I'm not sure we would even have completed our project on time.

Melanie was super patient with her entire approach. She is truly a professional and human in every interaction. She's not an annoying real estate agent who just wants to push you through their machine. So if you have a choice of who to work with, pick Melanie. You can trust her judgement and intuition." - Tricia W. - Yelp

Here is some comparables that were sold last year in 2025. Every property is slightly different given the finishes and block they are in. Assessing the current market, you property on what the final plans are and timing of the market should be in the range of $1.75-$1.95M but really depends on the inventory and demand of buyers when you all are ready to sell.

A 593 Form is a California withholding tax form used when real estate is sold by a non-resident seller. It ensures that the state collects taxes on any capital gains from the sale and will be a requirement by California's Franchise Tax Board. You will need Allen to review so that he can help properly report the sale and handle any withholding or exemptions.

Robert & Amy 

Here is an estimated sellers statement. As mentioned in my meeting, it depends on whether the buyers are requesting for a credit towards their buyer's agent concession. These are rough numbers. Please review and let me know if you have any questions. 

Regards,

Melanie Leung

Here is revised with (2) CA FTB Withholding for 2 sellers. But again, it is advised to speak to your accountant of what withholdings and to see if any improvements were done to the property as these are only estimates for your reference.