Interior

• Hire cleaners for a deep clean. 
• It's time to declutter + stage your home. 
• Add light to open light box in kitchen.
• Make sure all lights have working lightbulbs, all the same color/warmth.

Think of it's as if it's on a surface space/countertop- it needs to be packed/removed or put away. Less is more.

• All rooms should have minimal paintings, clutter & furniture, and personal items. 

Exterior

• Add a doorbell
• Yard clean up, sweep front steps + keep free of debris
• Trim trees in the front to show the side door to the "sanctuary" + tidy up that space w/ access to that door from the front and rear of space.
• Clear a path to tour full lot.
• Remove Tarp from wood pile + tidy/stack wood
• Remove all lawn tools, wheel barrels from driveway.
• Deep clean/power wash front walkway and any patio/deck/stair landings that need attention. 

* Note, for the aerial drone images, we will pick up clutter and items not removed. 

Here's the comprehensive market analysis for 98 Bray Farm S Rd. This is done by pulling the closest comparable sales that have sold within the last 12 months in your area, and watching what's listed, and pending agreement. I'm looking to see how long and at what price the home gets an accepted contract. I'm watching "DOM" days on market and List Price vs. Sold Price. 

Pricing a home for sale is as much art as science, but there are a few truisms that never change.

• Fair market value attracts buyers.

• Overpricing does not net you more money. 

• The first two weeks of marketing are crucial.

• The market never lies, but it can change its mind

• Price to stand out among the competition. 

Before going live, I use RealScout’s Buyer Heat Map to analyze real-time demand and identify where qualified buyers are actively searching for homes like yours. 

With RealScout’s Buyer Heat Map, I identify exactly where active, pre-approved, and cash buyers are searching for homes like yours. This allows me to strategically connect your listing with agents whose clients are already looking in your area and price range — creating instant, high-quality exposure.

This tool tracks high-intent activity from agents and their clients across the region, revealing how buyer interest shifts at different price points.

For your property, There are currently 264 buyers who may be a match for this home at a target price of $875,000.Based on consumer search activity from RealScout over the past 90 days.

By studying this data, I can fine-tune pricing, tailor marketing, and strategically position your listing for maximum exposure from day one.

This isn’t guesswork — it’s actionable, data-driven insight that allows us to test the market with precision and confidence.

Here are the homes that have sold within the last 12 month that are the closest in comparison to your home. 

Sold price is averaging $449 price/square foot. 

Averages Days on the Market "DOM" is 26.

After analyzing the local market and viewing your home, I'd suggest a price of $849,000 for optimal exposure and to reduce appraisal concerns. 

$850,000+ is on the higher end, where buyers will be looking for "move in ready" including updated kitchens & baths. 

Our goal is to see early showings and open house visitors, it's vital for us to capture season demand. 

If positioned correctly, your property has the potential to attract a good level of qualified buyers.

My approach to selling homes is anything but passive. I don’t just put a sign in the yard and pray for results — I execute a proven, data-driven marketing strategy designed to create excitement, drive visibility, and attract the right buyers with purpose and precision.

Professional Photography & Drone Aerials- I partner with an award-winning photography team specializing in architectural and lifestyle imagery. Every session includes full interior, exterior, and drone aerial coverage to showcase your home’s best features, flow, and natural setting.

Luxury-Level Marketing Materials

  My team consists of dedicated South Shore /Cape Cod-based marketing team to produce all print and digital collateral — from luxury brochures and postcards to sleek property websites and listing videos. 

Each piece is designed to reflect the quality and character of your home, and I personally cover these costs to deliver a premium experience.

I bring in professional videographers who create cinematic property films and lifestyle reels. These videos are not only visually captivating but are strategically optimized for social platforms, online advertising, and listing syndication — ensuring your home reaches thousands of targeted buyers where they spend their time.

The Power of Digital Media & Retargeting- Once your listing goes live, it’s supported by a robust digital marketing campaign across Facebook, Instagram, YouTube, and Google. 

Through custom retargeting ads, we stay top-of-mind with viewers who’ve already shown interest — reminding them of your property even after they’ve left the page. This sustained visibility drives serious engagement and keeps your home in front of the right audience.

Targeted Agent Outreach- Your property will be directly marketed to my curated network of top agents throughout Massachusetts and beyond — professionals actively representing closed transactions with qualified, motivated buyers. This proactive communication often leads to early interest and off-market activity.

Buyer Heat Mapping via RealScout-Using RealScout’s Buyer Heat Map, I identify exactly where active, pre-approved, and cash buyers are searching for homes like yours. This allows me to strategically connect your listing with agents whose clients are already looking in your area and price range — creating instant, high-quality exposure.

A 90-Day Strategic Marketing Campaign- From launch, my team and I will execute a structured 90-day marketing plan — layered, intentional, and continuously optimized. Every action, from email timing to ad placement, is designed to build sustained momentum and ensure that your home receives the attention it deserves.

Every dollar, every photo, and every ad placement is intentional — because your home deserves to be marketed, not just listed.

Most buyers form their first impression of your home before they even get out of the car. Curb appeal is the view from the curb that gives potential buyers the first chance to fall in love with your home

Practical checklist to keep your home ready for showings and open houses. Covers decluttering, sorting items to keep/donate/discard, securing valuables and documents, packing breakables, quick five-minute clean-up steps, lighting and staging tips, pet planning, and a simple family action plan to handle last-minute appointments smoothly.