A short introduction to who I am and why people hire me.

We are constantly evolving and improving, from hiring the industry's most advanced A.I. powered social media marketing company to marketing your home in the Robb Report... if you don't make it through the rest of this page, see some of our recent updates to our Luxury Marketing Program in this short PDF.

We do so much more than this now that I almost hesitate to share this video. this video compresses an hour long listing presentation (yawn) into just 10 minutes. Grab a coffee and let's go! p.s. We have added FAR more to our services since this video was made, so call me on my cell at 303-589-2320 to inquire!

People sometimes ask, "Rick, this all sounds good... but what kind of results do you get?" This video answers that question.

I can toot my own horn, but I think it's easier to believe when someone else shares the results they experienced with me.

Looking for a Realtor® Colorado? Choosing the right listing agent is crucial when it comes to selling your home. With so many real estate agents to choose from, it can be challenging to know where to start. To help you make an informed decision, we've put together a guide on how to choose a Realtor® that's right for you.

When interviewing potential listing agents, it's essential to ask the right questions. One of the most important questions to ask is to see examples of their recent listings. Take a close look at the visual assets - would they make you want to step inside the home? Don't be afraid to ask for examples of their past work and their past results. Ask to see the websites and brochures they used to promote the property. This will give you an idea of the agent's marketing skills and how they present a property to potential buyers.

It's also important to ask how the agent overcame challenges on past listings and how they would handle problematic elements of your home. Are they enthusiastic about your home's potential? Will you be working directly with the top agent, or will your case be delegated to a team member? These are all important questions to consider when choosing a Realtor®.

If you're looking for a Denver, Colorado Realtor®, consider working with Rick Janson. Rick has a proven track record of successful home sales, and his marketing skills are second to none. He can provide you with examples of his recent listings and discuss his past results. Rick is enthusiastic about helping you sell your home and will work with you directly to ensure a smooth and successful sale.

In summary, when choosing a Realtor®, it's important to ask the right questions. Take a look at their recent listings, ask for examples of their past work and results, and find out how they handle challenging situations. Consider working with Rick Janson if you're looking for a Denver, Colorado Realtor® who can help you achieve your home-selling goals.

Please feel free to download this checklist for how to get your home ready for Creative Day.

This link is to the first series in a big playlist providing 1-2 minute answers to the most common questions asked by Sellers as they prepare to list their home and go through the process to successful Closing and moving day.

As promised, this is a playlist of short 1-2 minute answers to the most common questions and concerns of home buyers as they look to hire an agent, search for a home, put one under contract, secure financing and proceed to Closing Day.

Up above, I mentioned that we do a whole lot more than what's listed in the 10 minute video. If I explained it all in person, it'd be hard to keep up and retain it all, so let's cover some of what's new in the following sections.

Drones are no longer just for outside. Mini drones that pose no danger to your walls or valuables provide a fly-through experience and help your listing (a) stand out and (b) convey to buyers how the space flows in a unique way.

One of the best tech advancements in the recent past has to be the ability to create and share high quality 3D floor plans. These interactive models allow the buyers to virtually walk through a property room-by-room and to rotate the floor plan to see the overall dimensions of each room. In one example from 2021, as the listing agent I was present when the buyer flew in from Texas to walk the property for the first time. He turned to his wife and said, “Yup, it’s exactly what I thought it was going to be from when we looked at the model.” The couple proceeded to write an offer on the home that afternoon and close on the home. Our 3D models go above and beyond by including important outdoor spaces. Thus if you have a terrific patio with mountain views while sitting at an outdoor gas firepit, we’ll let an out-of-State buyer experience that virtually from their cold NYC living room or cramped California quarters while they dream of moving to your home.

It can be challenging for some buyers to understand from the pictures (even from the 3D model) how a home “flows”. We appeal to all styles of learning and convert our 3D model into a 2D architectural floorplan of the home to share how bedrooms connect to the living spaces, the dimensions of the living room (will our couch fit?), the location of the kitchen and more.

We provide our sellers a list of trusted contractors to help you get your home in tip-top condition. Going above and beyond, we offer every client a full-service package where we coordinate the contractors and follow up with them to ensure that all the items were completed to your satisfaction. Done for You | Pay Later We also offer a program where we will schedule a review of your home by one of our partners for more major improvements that would really pay off, such as a kitchen or bath remodel, or finishing a basement. Our partner will design the project, provide a detailed cost estimate, schedule and manage the contractors and deliver the finished project in a timely manner. We then go to market with the approved improvement in place and command a higher dollar figure, thus putting more money in your pocket. You pay for the remodel when you close out of the increased closing proceeds. WOW!

We make your listing stand out by providing a free staging consultation. In some cases, we also provide full staging services. Even the most meticulous sellers’ homes need to be decluttered, organized, and sometimes updated.

Virtual Staging

Vacant properties can look dull and unexciting in photos. Virtual staging can help buyers envision what the home will look like with furniture or when exterior landscaping and remodeling are complete. The best part about virtual staging is that you won’t have to move furniture.
We can now virtually finish a room that is under construction and go to market as “coming soon” advertising the rendering of how your room will look when finished. This room had no doors, no flooring and no trim.
We can now virtually stage our 3D interactive home models, thus providing “life” and “energy” to a vacant 3D model.

As a starting point, can we all agree that cell phone photos are unacceptable? It boggles my mind that agents won’t invest marketing dollars to have a professional take and edit property photos. There is nothing more important to your listing marketing plan than the photos we provide. After price, photos are the first thing the buyers see. It is their first impression. The final quality of the pictures rely as much on the editing as the original photo. The more, the better. If 10 photos are good, then 20 is better, and 100 is OUTSTANDING! For custom and unique homes, we take photos of the small details. We take photos of the upgraded door handles, the flowers in the garden, even photos of the neighborhood. As our MLS doesn’t allow us to feature 100 photos, we host them on your individual property website. When interviewing listing agents, always, always, always ask to see examples of their recent listings. Look at the visual assets… would they draw you off the internet and into the home?

We combine high-resolution cameras and advanced drones to offer prospective buyers views of the homes like never before. Instead of saying the park is just one block away, we show them with a flyover. Instead of talking about the beautiful golf course, we take them on a tour of it with a drone. We can now access high resolution 3D versions of Google Earth and incorporate higher altitude video clips to help buyers understand the attraction of your location, location, location.

A single property website is more than just a listing marketing tour. It becomes a place for you to provide all the marketing for your home, including the property’s unique history and features, virtual tour, 3D floor plan, additional photos, neighborhood snapshot and our professional marketing copy. The individual property website becomes the permanent record of the listing and sale of the property, and we add a Facebook and Google pixel to capture the visitor’s IP address for re-marketing ad campaigns. You know when you visit your favorite website to shop for shoes and after you leave the site (to get back to work), you see that same pair of shoes showing up in ads for days or weeks following? This is re-marketing at work. Re-marketing is using a pixel from Facebook or Google on our web pages to capture the IP address of your visitors to allow us to keep their attention after they have left your page. Re-marketing is said to increase conversion over 100%.

Even with the power of the internet today, the National Association of Realtors (NAR) states that over 7% of homebuyers found their home by driving by it. I have found that adding direction arrows to your listing marketing plan will guide buyers from busy intersections to your quiet neighborhood home. We researched what fonts are most clearly visible from the furthest distance, and it won’t come as a surprise that highway signage already had the solution. We use the same size lettering and font to make sure the messaging on our signs is visible from over 150 feet away, giving drivers ample time to stop and turn to redirect to your home.

Video tours are not limited to our luxury listings. We provide walk-through video like this one on your listings too. 360 degree Video | With the advancement of technology, we can now provide you with a 360 degree walk through video tour. What does this mean? As a viewer is watching the video on youtube, Facebook or your single property website, they can spin their phone or click with a mouse and literally spin the video – as it is playing – to view an area of the home that interests them.

As a Knock-certified agent, I can combine the best features of a cash offer in acompetitive new home loan, so you can beat out other buyers for your dream home without paying more. Buy a home, move out, fix up, then sell.

Property Research There are many factors that can affect the value of a home and can be used to help market your listing: zoning use, future city planning, usable easements, and water and mineral rights, to name a few. Seasoned agents know to consider these things when they are pricing a property for sale. Neighborhood Research We always conduct fresh, up to the minute research about the neighborhood in which you live. This can include public and private schools, proximity to shopping, crime, walkability, and commute times. Listing Information Book Now that we have taken the time to gather all this useful information, we can put it all together into a listing book to share with potential homebuyers, including your beautiful photos, disclosures, and copies of receipts of any recent upgrades.

Promote the Listing to Our Office
As a successful real estate office, we effectively promote your listing to the agents in our office. In part, this insures the agent on the other end of the transaction is professional and ethical.
Promote to Local Real Estate Agents Who Specialize in the Area
We pull a list of agents who sold a home in the neighborhood in the past six months, including both the listing and buyer’s agents. We then write a trackable personal and polite email inviting them to visit your home’s listing.
Promote to the Local Association of Realtors®
Our local Realtor® associations have weekly marketing meetings where agents come together to promote their new and upcoming listings. Make no mistake, deals get done in these meetings!
Market to Our Personal Database
We target active buyers and investors in our personal and office’s database who are looking for homes in your price range and area. Maybe this listing is a perfect upgrade for one of our past clients. We also promote the home to our list of potential buyers that you have aggregated from your advertising.

Our 6 page magazine quality brochures on heavy card stock allow us to combine all your beautiful photos, carefully written property descriptions, and website links all in one easy-to-carry place for your potential buyer. Traditionally, fliers are left inside the house for the buyer to take to remember your listing over the others they visited, and to place in brochure boxes out front to entice curious passersby to stop and take a longer peek.

REALM is a collection of the most accomplished real estate professionals ever assembled. Every member of REALM has access to other trusted real estate professionals, whose vetted clients match your property. Members have the opportunity to collaborate with the elite network of agents REALM has built, to ensure your property receives the highest level of exposure and professional service.

The REALM experience leverages the power of the global network to match qualified clients or buyers to services based on lifestyle and passion rather than criteria. A curated luxury lifestyle digital content platform exclusive and encrypted database fueled by, private, professional, and advisory data records. REALM collects, secures, and repositions data feeds with best-in-class, highly secure solutions, improving the overall experience and showcasing your property globally to qualified buyers. Properties are introduced through another REALM member agent ensuring that the confidentiality is never compromised and the integrity of the trusted advisor is maintained.

Broker open houses may not be an effective way to market to sell the average home, but luxury homes are built for entertaining. Broker open houses are unique opportunities for agents to see the inside of a property that they may never get to see again. A well-executed broker open will attract top producers and luxury agents. To do this, we do a search of similarly priced homes that have sold in the past year. We personally invite both the listing and buyers agents. Like the Oscars, we may even provide them with a small gift for attending.

For our luxury properties, there is a little extra "something" that we try to convey, try to capture, that goes beyond just sharing the features of your home... it's about the feeling.

Your luxury listing will be distributed to and seen in the Robb Report, Wall Street Journal and many other publications. Click on this link to see a representative sample for a recent client.

Million and multi-million dollar residences represent the lifestyle choices and the portfolio plays of the very successful. The right real estate professional can help you maximize your desired lifestyle and protect your investment as you buy or sell residential real estate. Members of The Institute for Luxury Home Marketing who have earned their CERTIFIED LUXURY HOME MARKETING SPECIALIST® designations and Million Dollar Guild® recognition, have met specific criteria designed to give you confidence in their capabilities: • They’ve attended training specific to the high end luxury market. • They’ve documented performance in the million dollar and above housing market. • They are part of a small and exclusive cadre of agents who work in the top 1.2% of the market. • They are specialists in assisting with the selection and sale of million dollar+ properties. • Their toolbox contains the necessary marketing tools. The million dollar+ transaction requires sophistication and knowledge over and above that of the average agent. Rather than selecting an agent who is using your transaction to learn, consider an experienced professional who not only has the credibility of the CERTIFIED LUXURY HOME MARKETING SPECIALIST® designation, but has also earned Million Dollar Guild® recognition. A smart choice. Since many owners of luxury homes also have residential investment properties, your agent may also have expertise in working with investor clients.

We provide weekly updates to our sellers sharing the details of our marketing efforts from the previous week, feedback from the recent showings, and the steps you are going to take the following week to get their home sold.

You can see some of our recent marketing via this link. The results we were able to secure for this client blew away the previous agent's attempts and results.

This is the quality of video we produce in the $400,000 - $1,000,000 range. In other words, you still get top marketing!

Yes, and here are a few of them:
- Denver Business Journal, "Forty under 40" in 2010.
- Six time 5-Star Award winner
- GUILD Member, Certified Luxury Home Marketing Specialist
- Founding Member of REALM™-Global network of luxury real estate agents (by invitation and qualification)
- Remodeled a home on HGTV's Professional Grade
- Denver Metro Association of REALTORS® Excellence Awards, many years
- Certified Coach with Tim & Julie Harris Coaching
- Certified Mentor with eXp Realty
- JD/MBA from the University of Illinois
- And a few more...

It was a real honor to be featured on the cover of this publication. Here is a link to the article.

Top Agent Magazine was kind enough to do a little write up on my business a while back.

The Denver edition of Real Producer magazine was kind enough to reach out and feature me as well.

More thoughts from folks who decided to hire me...