99% of the shopping and decision-making is done online. Homes with 40+ pictures get 7% more in sales price; the usual FSBO listing averages 12 non-professional photos.

Drone photography is almost expected now and gives a better sense of the surrounding neighborhood and lot layout. The result? 10.7% more on average.

Expect to spend $500 or so for a professional photo shoot with drone flight with a reputable specialist.

Sell 6% faster for 3% more money with virtual tours.

54% of buyers SKIP homes without them.

Attract 10x more traffic that sticks 5x longer on the listing.

For an added bonus? Use 3D virtual staging in your pictures to further increase visibility and sales price. 

This home sold for 26k over asking price and attracted 30+ showings. See the virtual tour that helped make it happen.

Find a marketing channel that costs money to put you in front of home buyers. You or a friend have a FB business page? Create a post and target home buyers within a 15 mile radius.

Here's a portfolio example of how we launch our listings to generate tens of thousands of views OUTSIDE of the MLS and Zillow. 

I'm blown away by FSBO sellers that make it SO HARD to show a property. "I'm out of town, how about next week?" Have a lock box and a plan for working with buyer agents. No buyers want the seller around when they view a house! Buyers are not interested in homes they can see in days, weeks, or months. Ready buyers want to buy NOW. And with you at the showing, they can't talk candidly. Consider using TidyCal or Calendly to make a booking page. Set it and forget it! Here's a sample.

Do you have a 9 in your price? This old-school pricing tactic cuts your search traffic in HALF. Why? Because people search online and set up alerts by round numbers. This 1-min video gives you the info and the fix.

Zillow SELLS YOUR CALLS TO PREMIER AGENTS and it hides your listings under the "other" tab

If your home is on Zillow, there is a 94% chance you will pay a buyer agent 2% or more to close the transaction for you.

If Zillow actually helped you sell your house, they'd charge you for it.

Zillow hides FSBO listings, but their new showcase program actually doubles the views, buyers, showings, and exposure. A select few agents have access to a Showcase contract, and we are one of them! This brand new system gets Zillow to hyper-feature your property for 76% more views, 55% more saves, and 75% more shares 

The #1 question, and usually the ONLY interview question a seller will ask. My answer? Whatever you want. We have a menu of services and we will do a full listing for 1% AND we have a SELL IT YOURSELF AND PAY NO BUYER SIDE guarantee. So you can keep trying to sell while listed :) 

Is your home truly ready to photograph and sell? As I like to say, it won't sell itself. Need professional cleaning services? We offer that free with some of our listing packages or can organize and arrange it with our crew.

Your marketing budget? Probably zero. You've got iPhone pictures, feature pics out of order, a short description that doesn't highlight the emotional impact of the home, no videos, no virtual tours, and zero marketing to the hottest and opportune buyers that are agented, pre-approved, and ready to put in offers. Less eyeballs, less demand, smaller sales price, and 10x more of your own time invested. What's your time worth?

I'm an author, lead broker, marketing expert, father, husband, and x Elite Agent Award Winner.

Certified top 1% partner with Ideal Agent and Real Broker's "Elite Agent" Program.

My team has closed over 150 homes this year alone. I've seen it all and do things no other agent does in this space.

Don't take my word for it - hear it from clients! And if you'd like to discuss how I operate with one of my former seller clients, I'm happy to connect you.

Sellers are interviewing for a job they don't know how to do themselves at a high level, so they ask two questions: what can you get for the house and what do you charge? So they get agents who overpromise and underdeliver. It's no wonder so many people try to sell themselves. They've interviewed to find the CHEAPEST agent instead of the BEST.