Pre-Listing Presentation
EXECUTIVE SUMMARY
2127 Broadway is the pre-eminent co-op building in Pacific Heights. When selling such a marquee property, it takes a team who has experience, marketing outreach, and the global network. In today's market, the agent you chooses matter. The building is now attracting the next generation of San Francisco buyers - and you need a real estate team that markets and attracts to this new prospective buyer.
2023 CALIFORNIA MARKET SUMMARY
Slower economic growth and cooling inflation will bring down mortgage interest rates in 2024 and create a more favorable market environment to spur California home sales next year, according to C.A.R.’s “2024 California Housing Market Forecast.”
“2024 will be a better year for the California housing market for both buyers and sellers as mortgage interest rates are expected to decline next year,” says CAR. “A more favorable market environment with lower borrowing costs, coupled with an increase in available homes for sale, will motivate buyers and sellers to reenter the market next year. First-time buyers who were squeezed out by the highly competitive market in the last couple of years will try to attain their American dream next year. Repeat buyers who have overcome the “lock-in effect” will also return to the market as mortgage rates begin to trend down.”
CO-OP PRICE TRENDS
Since the pandemic, stock co-op sales in marquee buildings has been slower than in a more traditional market. While most sales tend to be in cash, there are challenging due to lack of financing options.
In Q4 of 2023 in Pacific Heights, 23 homes were listed between $2.5M - $3m, 16 between $3-4M, 10 homes between $4-5M, 8 sales reported above $5M.
PACIFIC HEIGHTS - CURRENT & HISTORICAL SALES
As a point of context, here are the sales history of co-ops in the neighborhood - including 5 actives, 5 sold, 2 expired, 3 cancelled, and 1 sold off-market. My listing at 2127 Broadway #1 was the only home sold off-market in year.
2127 BROADWAY #1 - CASE STUDY
After previously being listed by another agent for 267 days, I took over as the new listing agent with a completely new strategy. This included new marketing, new interior design, and an off-market private sales strategy. This resulted in 6 disclosures, 3 prospective buyers, and 1 all-cash offer that closed in 26 days.
TITLE PROPERTY REPORT
Here is the relevant information that is available on your home - including 2,745 square feet. When we meet, we can discuss how square footage is an important calculus in determining value. And how we leverage tools to make sure we account for every square foot.
CHRISTIE'S AUCTION HOUSE - Art & Luxury
Since 1766, Christie’s world-renowned auctions and private sales have captivated a global audience of luxury collectors and aficionados. Today, the venerable institution has a physical presence in 46 countries with flagship international sales hubs in New York, London, Hong Kong, Paris, and Geneva. In recent years, Christie’s has achieved the world record price for an artwork at auction, a single collection sale, a work by a living artist, and an NFT sale. Christie’s International Real Estate maintains a close partnership with Christie’s, creating unique marketing opportunities and synergies between the worlds of high-end real estate, art, and luxury goods.
CHRISTIE'S INTERNATIONAL REAL ESTATE - PERFORMANCE
Christie’s International Real Estate represents the vanguard of luxury real estate, the ultimate in high-end homes and estates. This exclusive invitation-only network includes the world’s premier luxury brokerage firms and the industry’s most accomplished real estate professionals. Across the globe, discerning luxury buyers and sellers trust Christie’s International Real Estate to deliver tailored service and exceptional results.
CHRISTIE'S ADVANTAGE - GLOBAL VISIBILITY
The world’s finest luxury properties demand the industry’s most sophisticated marketing programs, and Christie’s International Real Estate delivers just that. Our tailored global marketing initiatives attract and engage high-net-worth individuals and their representatives across all market segments, generating maximum interest and exposure, and enhancing the value our clients receive.
WHERE LUXURY LIVES
Every home has a story, let me tell yours. Here's a corporate brand video that shares our passion for our experience in storytelling.
Just as Christie's has an expertise in single owner collections, we have the ability to tell you home's unique story.
SERENO GROUP - OUR STORY
We are affiliated with Christie's International Real Estate's exclusive brokerage in Northern California. With a footprint in SF, Marin, Santa Clara, and Oakland counties, we have 17 offices with 580 agents selling over $7B in annual sales.
GET TO KNOW CHRIS LIM
With over hundreds of homes sold since 2002, I am the listing agent you want on your side. When you decide to list your home with me, you not only get the experience of a Top Producer, but the former President of Christie's Internaitonal Real Estate and Climb Real Estate. I've consistently sold $1.2 billion in sales annually for the past 7 years.
GET TO KNOW JENN DAVIS
Jenn has a passion for helping her clients buy, sell, and invest in real estate. She has built a strong reputation based on her personalized service and expert guidance. Her 20 years of experience in the industry has given her a deep understanding of the local market and earned her a loyal client base with repeat and referral business.
Jenn takes the time to listen to her client's needs and provide custom recommendations based on their unique circumstances. In addition, Jenn's support team, including her transaction coordinator and administrative team, ensure that the experience of buying, selling, or investing in real estate is seamless and stress-free.
Jenn reinvests in her community by donating to several local charities. She keeps an active lifestyle whether running marathons, an ironman or recently as a novice rower with the Marin Rowing Association. With her unwavering drive and her commitment to excellence, both in her personal and professional life, Jenn puts her heart into everything she does to ensure her clients success.
Affiliations: CAR, SFAR, NAR, Certified International Property Specialist, Women Who AI.