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1318 11th Avenue Listing Presentation
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Created by

Mollie Poe + Declan Hickey Team

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Dear Leigh, Thank you so much for this opportunity to present our Marketing Plan for your home. We have prepared a Digital Presentation to demonstrate how we work, our M+D branding's powerful presence within the real estate community, and we've showcased our continued hard work and success in San Francisco. Below you'll find links to previous listings, a video sample, and a variety of ways that we market our listings. As mentioned, Declan and I are finishing out a very robust 2021 currently ranked as #8 in SF with well over $130M in closed sales, and with past sales totaling $930M, we look forward to crossing our $1BN mark in the very near future. As we meet with real estate analysts and collaborate with fellow Top Producers, the projections for Spring 2022 are very strong, and we'd love to help you see great success at 1318 11th Avenue. We have a beautifully orchestrated formula for maximizing on the property's exposure, and navigating the strongest possible outcome. Please let me know if there is any stone unturned as you review this package. Again, many thanks! - Mollie

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Indigo Listing Presentation

Let's Start Here! Within these pages you'll find an introduction to Indigo and how we work. Tips on what buyers are looking for, key strategies on how to prep and sell your home, our client testimonials and an overview of the sales process.

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Showcasing with video is paramount

We hire only the best when creating a video tour of your home. Here's an example of one our recent listings from 2761 Pine Street.

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3D Matterport

We hire high end photographers and graphic artists to create a virtual tour for the property. This gives the buyer a chance to review the home prior to seeing it in person and of course revisiting online after the in-person viewing.

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SF Magazine and Modern Luxury Network

With a targeted Distribution of over 55k, and Readership numbers scaling over 187k, our consistent monthly Indigo advertisement in San Francisco Magazine, powered by Modern Luxury Media, is a dynamic tool for exposure and serves as an incredible way to reach prestigious audiences in major markets throughout the country. Likely having to do with a hefty price tag, very few Realtors use this resource as well as we do. Our Indigo branding, often featuring a specific high-profile property such as 1318 11th Avenue, reaches targeted commercial outlets; high-end salons, private clubs, select boutiques, private jet terminals, luxury 4-star hotels, select newsstands, and other premier locations in addition to directed Bay Area residential mailings. Furthermore, through this monthly Indigo ad, we utilize Modern Luxury's Digital Network and Social Media / Influencer Marketing, targeted to an engaged database of local VIPs in each of Modern Luxury's markets nationwide, serving to drive direct traffic and engagement.

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Side By The Numbers

With it's leading edge technology, Side has powered us with the tools and resources to provide the most advanced real estate services we have experienced! What does this mean for you? It means we will capitalize on the highest level of communication, marketing, open house exposure and property presentation possible; culminating in top results on your sale.

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Full Page Ad in Haven Magazine

Another example of print advertising we use to optimize exposure.

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SFAR weekly email alerts and notices

We heavily market our listings via our access to over 6000 email addresses and relationships with our SF colleagues. We optimize on Indigo's marketing pieces for our email blasts.

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A sophisticated, high-net-worth Buyer Pool through years of trust and transparency

A sophisticated, high-net-worth Buyer Pool through years of trust and transparency. As 24-year industry Top Producers in this fast-paced, high-growth City, we have an extensive network of past clients, contacts, and friends including many of the top tier names in SF's tech arena and beyond. Our featured 2021 Buyer-side sale at 150 Glenbrook closed for $17.5M in Q1 of 2021. These clients, amongst many others who we've works with on multiple transactions as they've grown in their careers, and have grown their families as well, are famed leaders in the Bay Area and we are proud to have earned their trust and loyalty over the years. Clients, whom we now call friends.

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We recently sold the home at 1360 11th Ave.

1360 11th Ave. Sold for $2,750,000 www.1360-11th.com

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Recently Sold 1238 43rd Avenue

Gorgeous Sunset home; sold for $2,700,000 ~10% over list price. Get ready to be charmed as this stunning rebuilt Sunset home has it all; 4 bedrooms / 4.5 bathrooms, a fantastic floor plan, great light and views, walkout decks, a large yard, and a very desirable location:

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Sharing thoughts on Value

Based on our intimate knowledge of recent sales, combined with our experience in working with families who have chosen to make Inner Sunset their forever-home, we strongly stand behind the numbers presented in this link. We are well-able to sell the sizzle of living in this dynamic location.

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We are connected

As long time partners with Top Agent Network, representing the top 10% of the SF Market, and the SF Insiders Group, comprised of a collective of 12 of SF's top tier producers engaged in an intimate monthly networking group spanning over 15 years, our exclusive professional connections undoubtedly service our client's highest interest due to the relationship aspects of real estate. Our SF Insiders Group transacts approximately $750M per year. We leverage these partnerships by bringing our listings to the TOP Realtors in San Francisco and beyond.

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Recommended Stager for 1318 11th Avenue

We work with San Francisco's top staging teams. Rug & Chair is a fantastic design/staging company that brings incredible allure to properties such as 1318 11th Avenue.

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Thank you!

Inspired by our clients’ trust and driven by a genuine passion for delivering superior service, Indigo Real Estate’s mission is based upon a wholehearted devotion to delivering top results. ~ Mollie + Declan

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