Chris Imel | Listing Marketing Portfolio

Chris Imel is a Florida REALTOR® with The Hiller Group, brokered by eXp Realty, serving home sellers, buyers, investors, military families, and relocating clients throughout the Florida Panhandle and Emerald Coast.

Based in Niceville, Florida, Chris works throughout Northwest Florida, including Niceville, Destin, Fort Walton Beach, Mary Esther, Crestview, Freeport, Navarre, Santa Rosa Beach, 30A, and surrounding communities.

While Chris assists clients with both buying and selling real estate, marketing homes for sale has become a defining focus of his business.

IMEL = I Market Every Listing.

For Chris, that is more than a tagline. It represents his approach to selling real estate.

Every property has a different story, a different likely buyer, and different competition. Rather than relying solely on the MLS and major real estate websites to find a buyer, Chris believes each listing deserves an individual marketing strategy.

That starts with understanding the property and identifying the buyers most likely to want it. From there, Chris focuses on competitive positioning, professional presentation and photography, digital exposure, social media, video marketing, agent-to-agent outreach, buyer targeting, market feedback, and consistent communication with the seller.

Throughout the listing, Chris monitors buyer activity and competing properties so the marketing strategy can evolve with the market rather than simply placing a sign in the yard and waiting.

Chris brings more than 18 years of hospitality and business management experience to real estate. That background shaped his emphasis on customer service, communication, problem-solving, and creating an experience clients feel confident recommending to others.

Originally from Indiana, Chris and his wife, Liz, made the move to Florida and now call Niceville home. That experience also gives Chris a personal understanding of the questions and decisions involved in relocating to Northwest Florida.

Today, Chris works with a wide range of real estate clients, including local homeowners preparing to sell, military families relocating to or from the Eglin Air Force Base and Hurlburt Field area, buyers moving to Florida, second-home and vacation-home buyers, and real estate investors exploring opportunities along the Emerald Coast.

As a member of The Hiller Group, Chris combines his personal approach and property-specific marketing with the experience, technology, resources, and reach of one of the established real estate teams serving Florida's Emerald Coast and Panhandle.

Before real estate, Chris also served his community as a volunteer firefighter and first responder. Service remains an important part of how he approaches his business today.

Whether you're preparing to sell a home in Niceville, marketing a vacation property in Destin, relocating to the Florida Panhandle, or simply trying to understand your options in the current real estate market, Chris believes the process should begin with straightforward information, clear communication, and a strategy built around your goals.

Chris Imel, REALTOR®

The Hiller Group | eXp Realty

IMEL = I Market Every Listing.

His clients say it best. When choosing the right agent, it's important to see what others are saying about them and the experience they had. Check it out!

I am backed by a dedicated team of real estate professionals, bringing the quality of my work to an unparalleled level. My full-service team ensures a seamless experience from start to finish, and beyond.

We work closely with many vendors in the area that can help get your home ready to sell.

We put together a comprehensive list of the top things our Realtors and team do for you. You don't have to worry about any of this or any other task that may arise -- we handle it all on your behalf.

Needing to sell your home can happen for many different reasons and we know it can be stressful. We strive to ensure a smooth transaction from start to finish. This simple timeline was made to help you navigate the process.

Everyone has heard of Zillow! It is the number one search engine for Home Searches. Why does this matter to you as a seller? We have an exclusive partnership with Zillow as their Flex partner. They chose to align with us after a selective process based on our past client success rate and 5-star experiences. This means we receive incoming leads that request property tours on homes like yours, before any other agent. We also have an abundance of buyer leads in our database that may ensure a faster and easier transaction.

Click here to see all of our 1,600+ home sales!

590+ 5 star reviews

Do you read reviews before buying important purchases? That is just part of the world we live in today. If you review your Amazon purchases, I'm sure you'll agree that it is even more important to look at the reviews of the Realtor you choose to represent you. We have compiled a list for you of the most recent reviews for your attention.

We can assure you that we work harder than anyone to maximize the value of your property, increasing the exposure, while ensuring the process is as stress-free as possible. We pride ourself in a culture of team-work and this incredible group takes the process of listing real estate very seriously. We have our aces in their places every step of the transaction.

Our marketing team will take professional photos, videos, 3D tours, drone footage, twilight images & virtual staging as deemed appropriate. Some agents only focus on pictures and videos from the high-price listings, but we see the value in every home.

Introducing the Giraffe 360 camera – a revolutionary, state-of-the-art tool transforming real estate marketing. Its advanced imaging technology captures stunning 360-degree photos and immersive virtual tours and more, making property listings more engaging and appealing to potential buyers.

Getting your home ready for pictures is one of the most important steps in the selling process. 87% of homebuyers on the internet find images to be among the most useful features of listing websites, and buyers spend on average 60% of the time checking images, with only 20% on reading the description.

Check out the transformation this home had after the sellers put in the hard work 💪 to get it ready for photos!

Google Groups: agent-subscribed prospecting email list through Google. Our marketing team creates and sends emails out for every listing, any open houses, price reductions and/or special offers.

Reverse Prospecting: the sending of our listings to agents who have buyers with matching criteria. The other agents use Flex MLS to create searches based on clients' needs, allowing us to possibly make a match between you and their buyer.

We like to think outside the box. We go the extra mile & make every effort to give you benefits other teams won't concern themselves with.

Our clients love having access to a 16-ft moving truck for LIFE! To put in a truck request, head on over to HillerLendsATruck.com

There are a variety of channels through which we showcase your home to agents & potential buyers.

Our newspaper goes out to over 7,500 homes along the Emerald Coast, and 800+ past clients. We also put copies at a few local businesses for even more visibility.

Your home will be featured for all to see. That gets a lot of eyes on the home you are trying to sell!

Here is a sample of the contract paperwork that will be sent over when buyers make an offer on your house.

The largest pool of potential home buyers wants to see your property within the first 14 days on the market. The number of qualified buyers decreases as the number of days on the market increases, so your home must create energy & excitement immediately.

If you would like to check out how Chris and the Hiller Group Team can help you buy a home, please click here!